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Snapchat Ads Cost per Ad Clicks by Ads

Cost per Ad Clicks is the amount advertisers pay for each click on their Snapchat Ads. This metric helps measure the effectiveness of ad campaigns, and optimize ad costs to achieve maximum ROI.

With Databox you can track all your metrics from various data sources in one place.

Cost per Ad Clicks by Ads 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Cost per Ad Clicks by Ads"?
Cost per Ad Clicks is a Snapchat Ads metric that shows the average amount of money an advertiser pays for each click on their ad. This cost is calculated by dividing the total amount spent on a campaign by the number of clicks the ads received. It is an important metric because it helps advertisers determine the effectiveness of their campaigns and optimize their ad budgets. A high cost per click may indicate that the targeting or creative of the ad needs to be adjusted, while a low cost per click suggests that the ad is resonating well with the intended audience.
Example: A company running a SnapchatAds campaign for their new product can track the Cost per Ad Clicks by Ads metric to see which specific ads are bringing the most clicks, allowing them to allocate their advertising budget more efficiently.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Cost per Ad Clicks by Ads in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost per Ad Clicks by Ads using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost per Ad Clicks by Ads on the Performance screen
  6. 6
    Get Cost per Ad Clicks by Ads performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost per Ad Clicks by Ads
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Cost per Ad Clicks by Ads from Snapchat Ads in Databox GET STARTED

General

  • Description
    Cost per Ad Clicks is the amount advertisers pay for each click on their Snapchat Ads. This metric helps measure the effectiveness of ad campaigns, and optimize ad costs to achieve maximum ROI.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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