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Snapchat Ads Video Plays at 25% by Campaign

Video Plays at 25% by Campaign metric measures the number of times a video ad has been played at least 25% of its total length, across all campaigns on Snapchat, providing an insight into the engagement and effectiveness of the video ad content.

With Databox you can track all your metrics from various data sources in one place.

Video Plays at 25% by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Video Plays at 25% by Campaign"?
The Video Plays at 25% by Campaign metric measures the number of times a video advertisement has been played on Snapchat and was viewed for at least 25% of its entire length. This metric is important because it indicates the level of engagement that the ad is receiving and can help advertisers determine the effectiveness of their campaign in getting their message across to the target audience. By tracking this metric, advertisers can optimize their campaigns to increase video views and engagement, and ultimately drive more conversions.
Example: A clothing brand's video ad had a Video Plays at 25% by Campaign rate of 75%, indicating that the ad was engaging enough to prompt viewers to watch a quarter of the video and potentially consider purchasing the clothing line.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Video Plays at 25% by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Video Plays at 25% by Campaign using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Video Plays at 25% by Campaign on the Performance screen
  6. 6
    Get Video Plays at 25% by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Video Plays at 25% by Campaign
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Video Plays at 25% by Campaign from Snapchat Ads in Databox GET STARTED

General

  • Description
    Video Plays at 25% by Campaign metric measures the number of times a video ad has been played at least 25% of its total length, across all campaigns on Snapchat, providing an insight into the engagement and effectiveness of the video ad content.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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