Video Plays at 25% by Campaign metric measures the number of times a video ad has been played at least 25% of its total length, across all campaigns on Snapchat, providing an insight into the engagement and effectiveness of the video ad content.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Video Plays at 25% by Campaign using Databox, follow these steps:
Swipe Ups is a SnapchatAds campaign metric that tracks the number of times users swipe up on your ad to reach a destination, such as a website or app. It measures user engagement and interest in your ad's content.
The 2 second video Views by Campaign metric on SnapchatAds measures the total number of times a video ad was viewed for at least 2 seconds, providing insight on the effectiveness of a particular campaign.
Total Frequency by Campaign is a metric that measures the average number of times a user sees an ad within a specific campaign. It helps to identify if the ad frequency is too high or too low, which could impact campaign performance and cost.
Paid Frequency by Campaign metric measures the average number of times a user saw an ad within a specific campaign in a paid Snapchat story or Discover. It helps in tracking the frequency of ad exposure to a particular audience and in optimizing the ad delivery for better ad performance.
Total CPM by Campaign is a metric that calculates the total cost per 1000 views of an ad campaign across all ad sets. It helps measure the efficiency of campaign spend.
eCPSU by Ad Sets is a measure of the cost per swipe up for each individual ad set in a Snapchat campaign, indicating which sets are performing most efficiently.
Cost per Ad Views is the cost of showing an ad to a user on Snapchat. It is calculated by dividing the total cost of the ad campaign by the number of views the ad received.
The Cost per Ad Views by Campaign metric measures the total cost of an ad campaign divided by the total number of ad views generated by the campaign, providing insights on the efficiency of the campaign's ad spend towards driving views.