Amount spent by Ads metric is the total sum of money spent by an advertiser on their Snapchat Ads campaigns. It reflects the actual cost incurred by the advertiser and helps in monitoring the campaign's budget and ROI.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Amount Spent by Ads using Databox, follow these steps:
Video Plays at 75% is a Snapchat Ads metric that measures the number of times a video ad was played until the viewer reached 75% of the total video length. It helps advertisers understand the engagement level of their audience and the effectiveness of their video content.
Story Opens by Ad Sets metric measures the total number of times Snapchatters have opened your ad in a story after seeing it in the Discover tab or in Stories.
Paid Frequency by Campaign metric measures the average number of times a user saw an ad within a specific campaign in a paid Snapchat story or Discover. It helps in tracking the frequency of ad exposure to a particular audience and in optimizing the ad delivery for better ad performance.
Paid frequency by ad sets measures the number of times an ad is shown to the same Snapchat user over a specified period, indicating the level of ad fatigue and potential overexposure to the audience.
Average screen time by ad sets is a metric that shows the amount of time an average Snapchat user spent watching ads within a specific ad set. This metric helps advertisers understand how engaging their ads are and how much time audiences are willing to spend watching them.
Average Screen Time by Ads is a metric that measures the amount of time users spend on a screen before and after an ad is displayed on Snapchat. It helps advertisers evaluate the effectiveness of their ads in capturing and retaining the user's attention.
Cost per Ad Clicks is the amount advertisers pay for each click on their Snapchat Ads. This metric helps measure the effectiveness of ad campaigns, and optimize ad costs to achieve maximum ROI.
Cost per Ad Views is the cost of showing an ad to a user on Snapchat. It is calculated by dividing the total cost of the ad campaign by the number of views the ad received.