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Snapchat Ads Amount Spent by Ads

Amount spent by Ads metric is the total sum of money spent by an advertiser on their Snapchat Ads campaigns. It reflects the actual cost incurred by the advertiser and helps in monitoring the campaign's budget and ROI.

With Databox you can track all your metrics from various data sources in one place.

Amount Spent by Ads 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Amount Spent by Ads"?
The Amount spent metric in SnapchatAds refers to the total cost of your ad campaign during the specified time period. It includes the amount paid to Snapchat for ad placements as well as any fees associated with targeting options or ad formats. This metric is important for measuring the effectiveness of your ad spend and for optimizing your campaign budget to reach your desired audience at the lowest possible cost. You can use the Amount spent metric in conjunction with other metrics, such as impressions and click-through rates, to determine the overall success of your ad campaign.
Example: A fitness brand used the Amount spent by Ads metric to analyze the success of their Snapchat campaign promoting their new line of workout gear. The metric helped them determine their ROI and allocate their advertising budget accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Amount Spent by Ads in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Amount Spent by Ads using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Amount Spent by Ads on the Performance screen
  6. 6
    Get Amount Spent by Ads performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Amount Spent by Ads
Goals

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Scorecards

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Amount Spent by Ads from Snapchat Ads in Databox GET STARTED

General

  • Description
    Amount spent by Ads metric is the total sum of money spent by an advertiser on their Snapchat Ads campaigns. It reflects the actual cost incurred by the advertiser and helps in monitoring the campaign's budget and ROI.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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