Paid eCPM by Campaign is a metric used to measure the total earnings of a Snapchat Ads campaign, divided by the total number of impressions. It helps in evaluating the effectiveness of ad campaigns in generating revenue, and helps in determining which campaigns provide the highest monetization potential.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Paid eCPM by Campaign using Databox, follow these steps:
Total Reach by Ad Sets measures the total number of unique users who have seen at least one ad from a particular ad set during a selected time period on Snapchat. It helps advertisers understand the reach of their ads to target audience.
The Story Opens by Campaign metric measures the number of times users have opened and viewed a particular advertising campaign's story.
Paid eCPM (effective cost per mille) by Ads is a metric that measures the revenue generated by a specific ad placement per thousand impressions, taking into account the total ad spend. It helps advertisers understand the profitability of their campaigns and optimize their ad placements for better performance.
Average Screen Time is a measure of the amount of time a user spends on a particular platform or device. It provides insights into user engagement and activity levels, which can inform marketing strategies.
Cost per Ad Views by Ad Sets is the average cost incurred for one view of an ad in a particular ad set. It helps to optimize the performance of ad sets by analyzing the cost-effectiveness of each view.
Story Open Rate measures the percentage of viewers who opened and viewed a Snapchat Story. It indicates the effectiveness of the content in capturing and retaining the audience's attention.
Story Open Rate by Ad Sets measures the percentage of times users opened a story from a specific ad set. It helps advertisers understand how effective their ad sets are at capturing audience attention and driving user engagement.
The Purchase ROAS by Ad Sets metric measures the revenue generated from purchases made by customers who were shown specific ads. It helps optimize ad spend for highest return.