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Snapchat Ads Paid eCPM by Campaign

Paid eCPM by Campaign is a metric used to measure the total earnings of a Snapchat Ads campaign, divided by the total number of impressions. It helps in evaluating the effectiveness of ad campaigns in generating revenue, and helps in determining which campaigns provide the highest monetization potential.

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Paid eCPM by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Paid eCPM by Campaign"?
Paid eCPM by Campaign is a metric that measures the performance of paid ad campaigns on Snapchat. It calculates the Effective Cost Per Mille (eCPM) of a campaign, which is the total cost of advertising per thousand impressions of an ad. By analyzing the paid eCPM of each campaign, advertisers can determine which campaigns are performing well and generating the desired ROI. This metric can also be used to optimize campaigns and identify areas for improvement. A high paid eCPM indicates that the ad is resonating with the target audience and generating a good return on investment.
Example: Paid eCPM by Campaign metric shows us that the summer fashion campaign had a higher eCPM than the winter fashion campaign. This information can be used to optimize budget allocation towards the more successful campaign.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Paid eCPM by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Paid eCPM by Campaign using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Paid eCPM by Campaign on the Performance screen
  6. 6
    Get Paid eCPM by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Paid eCPM by Campaign
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Paid eCPM by Campaign from Snapchat Ads in Databox GET STARTED

General

  • Description
    Paid eCPM by Campaign is a metric used to measure the total earnings of a Snapchat Ads campaign, divided by the total number of impressions. It helps in evaluating the effectiveness of ad campaigns in generating revenue, and helps in determining which campaigns provide the highest monetization potential.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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