Paid eCPM by Campaign is a metric used to measure the total earnings of a Snapchat Ads campaign, divided by the total number of impressions. It helps in evaluating the effectiveness of ad campaigns in generating revenue, and helps in determining which campaigns provide the highest monetization potential.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Paid eCPM by Campaign using Databox, follow these steps:
Total impressions by Ads metric is the total number of times an ad was viewed by users on Snapchat. It includes both unique and repeat views and helps advertisers measure the reach and visibility of their ad campaigns.
Paid Reach by Ads is a SnapchatAds metric that measures the number of unique users who saw your ad after paying to promote it. It is a key indicator of how effectively your ad is reaching and engaging your target audience.
Video Completions by Ads is a metric that measures the number of times a user watches a video ad in its entirety. It helps to understand engagement and effectiveness of video ads.
The Video Plays at 25% metric measures the number of times a Snap Ads video has been played at least 25% of the way through, indicating engagement with the content.
Story Opens measures the number of times users have viewed your Snapchat Story. It's an important metric to track engagement and measure the effectiveness of your ad campaign.
Paid frequency by ad sets measures the number of times an ad is shown to the same Snapchat user over a specified period, indicating the level of ad fatigue and potential overexposure to the audience.
The Cost per Ad Clicks by Campaign metric measures the average cost incurred for each click on a specific SnapchatAds campaign. This helps in analyzing and optimizing campaign performance to drive better ROI.
The Purchase ROAS by Campaign metric measures the amount of revenue generated per dollar spent on a specific Snapchat Ads campaign, indicating the campaign's profitability and potential for future investment.