The 2 second video Views metric on Snapchat Ads measures the total number of times your ad's video was viewed for at least 2 seconds or more. It's a reliable indicator of ad engagement and helps track your ad's success.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track 2 second video Views using Databox, follow these steps:
Total Reach by Ad Sets measures the total number of unique users who have seen at least one ad from a particular ad set during a selected time period on Snapchat. It helps advertisers understand the reach of their ads to target audience.
The Video Plays at 50% by Campaign metric measures the number of times a Snapchat ad video was played at least halfway through, divided by the total number of times the video was played, for a specific ad campaign.
The Video Plays at 50% by Ad Sets metric measures how many times a video ad was viewed up to at least 50% of its length, by audience segments created in ad sets.
Leads by Campaign is a SnapchatAds metric that measures the number of user contact details collected through lead generation forms associated with a specific advertising campaign.
The Story Opens by Campaign metric measures the number of times users have opened and viewed a particular advertising campaign's story.
Total Frequency by Ad Sets measures the average number of times a user has seen an ad set in a given time period, providing insights into ad saturation and potential audience fatigue.
Paid Frequency by Ads is the average number of times that an ad is seen by each unique user within a specified time period, taking into account the ad's reach and impressions. It helps to measure how often an ad is shown to the same audience and can impact ad effectiveness.
The Cost per Ad Clicks by Campaign metric measures the average cost incurred for each click on a specific SnapchatAds campaign. This helps in analyzing and optimizing campaign performance to drive better ROI.