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Snapchat Ads Total Impressions by Campaign

Total impressions by Campaign metric represents the total number of times ads were displayed to Snapchat users in a specific campaign. It helps to measure the overall reach and exposure of the campaign.

With Databox you can track all your metrics from various data sources in one place.

Total Impressions by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Total Impressions by Campaign"?
The Total Impressions by Campaign metric refers to the total number of times an ad was viewed by users within a specific campaign. Impressions can occur multiple times for the same user, but each view counts towards the total impression count. This metric helps advertisers track the overall reach of their campaign and provides insights into how well their ads are performing. By analyzing the total impressions by campaign, advertisers can make effective decisions about ad spend allocation and optimize their ads for better performance.
Example: A clothing brand used Total impressions by Campaign to track the reach of their Snap Ads promoting a new spring collection, allowing them to optimize their targeting and creative for maximum impact.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Total Impressions by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Total Impressions by Campaign using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Total Impressions by Campaign on the Performance screen
  6. 6
    Get Total Impressions by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Total Impressions by Campaign
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Total Impressions by Campaign from Snapchat Ads in Databox GET STARTED

General

  • Description
    Total impressions by Campaign metric represents the total number of times ads were displayed to Snapchat users in a specific campaign. It helps to measure the overall reach and exposure of the campaign.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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