Percentage of ad impressions swiped up on (Total Avg.) split up by Ads.
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To track Swipe Up Rate by Ads using Databox, follow these steps:
Total impressions by Ad Sets metric tracks the number of times your ads were displayed to Snapchat users within a specific ad set. It helps measure the reach and exposure of your ad among the target audience.
Video Plays at 75% is a SnapchatAds metric that measures the number of times your video ad was played at least 75% of the way through by users. This metric helps you assess the engagement and impact of your video ads and optimize your ad strategy accordingly.
Story Opens by Ad Sets metric measures the total number of times Snapchatters have opened your ad in a story after seeing it in the Discover tab or in Stories.
The Average Screen Time by Campaign metric measures the average amount of time a user spends on a particular campaign's ad. It helps evaluate the engagement level of the ad and its effectiveness in capturing attention.
eCPSU (effective cost per swipe up) by campaign is a metric that measures the cost per swipe up action on a Snapchat ad. It helps determine the effectiveness of ad campaigns and aids in making optimization decisions.
Cost per Lead by Campaign is a metric used in SnapchatAds that calculates the cost spent on acquiring a single lead from a specific campaign. It helps in measuring the effectiveness of the campaign and determining the ROI.
The Cost per Lead by Ad Sets metric reflects the average cost to receive a new lead from a specific targeting group within your ad campaign on Snapchat. It helps evaluate the efficiency of your ad sets in generating leads.
The Cost per Ad Clicks by Campaign metric measures the average cost incurred for each click on a specific SnapchatAds campaign. This helps in analyzing and optimizing campaign performance to drive better ROI.