Percentage of ad impressions swiped up on (Total Avg.) split up by Ads.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Swipe Up Rate by Ads using Databox, follow these steps:
Total impressions is a metric that refers to the total number of times an ad was displayed to Snapchat users, including repeated views by the same user.
Percentage of ad impressions swiped up on (Total Avg.) split up by Campaigns.
Total Reach by Campaign is a metric in SnapchatAds that measures the total number of unique users who have seen your ad campaigns during a specific time period.
Total Reach by Ad Sets measures the total number of unique users who have seen at least one ad from a particular ad set during a selected time period on Snapchat. It helps advertisers understand the reach of their ads to target audience.
Paid Reach by Campaign measures the total number of unique users who viewed your ad at least once and were reached through paid advertising campaigns on Snapchat.
Video Plays at 50% is a metric that measures the number of times a video ad has been played up to the halfway mark of its total duration. It helps advertisers understand the success and engagement rate of their video ad.
Leads by Ad Sets is a metric that shows the number of potential customers who have expressed interest in your business by filling out a form or providing contact information after seeing your ad set on Snapchat.
The Purchase ROAS by Ad Sets metric measures the revenue generated from purchases made by customers who were shown specific ads. It helps optimize ad spend for highest return.