Percentage of ad impressions swiped up on (Total Avg.) split up by Ads.
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Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Swipe Up Rate by Ads using Databox, follow these steps:
The Amount spent by Ad Sets metric measures the total cost incurred for a specific ad set during the selected time period. This metric helps advertisers evaluate the effectiveness and efficiency of their ad sets and adjust their spending accordingly to optimize their campaign performance.
Swipe Up Rate by Ads is a metric that measures the percentage of Snapchat users who swipe up on your ad. It tells you how effective your ad is in capturing user attention and driving them to take action. A higher Swipe Up Rate indicates a better performing ad.
This metric measures the number of times a 15-second video ad has been viewed on Snapchat, indicating potential engagement and brand message exposure within a short time period.
The Video Plays at 25% metric measures the number of times a Snap Ads video has been played at least 25% of the way through, indicating engagement with the content.
Story Opens measures the number of times users have viewed your Snapchat Story. It's an important metric to track engagement and measure the effectiveness of your ad campaign.
eCPSU (Effective Cost per Swipe Up) is a SnapchatAds metric that calculates the cost of each swipe up click on an ad to determine the effectiveness and efficiency of the campaign.
Cost per Lead by Campaign is a metric used in SnapchatAds that calculates the cost spent on acquiring a single lead from a specific campaign. It helps in measuring the effectiveness of the campaign and determining the ROI.
Purchase ROAS is a metric that measures the revenue generated from a SnapchatAds campaign compared to the cost of the campaign, indicating the effectiveness of the campaign in driving sales.