The Purchase ROAS by Ad Sets metric measures the revenue generated from purchases made by customers who were shown specific ads. It helps optimize ad spend for highest return.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Purchase ROAS (Return on Ad Spend) by Ad Set using Databox, follow these steps:
Percentage of ad impressions swiped up on (Total Avg.) split up by Ads sets.
Paid Reach by Ads is a SnapchatAds metric that measures the number of unique users who saw your ad after paying to promote it. It is a key indicator of how effectively your ad is reaching and engaging your target audience.
Video Completions by Ads is a metric that measures the number of times a user watches a video ad in its entirety. It helps to understand engagement and effectiveness of video ads.
Total CPM by Ads is a metric that measures the total cost per 1,000 impressions for an ad campaign on Snapchat. It takes into account all costs associated with the campaign, including ad spend and platform fees.
The Average Screen Time by Campaign metric measures the average amount of time a user spends on a particular campaign's ad. It helps evaluate the engagement level of the ad and its effectiveness in capturing attention.
Average screen time by ad sets is a metric that shows the amount of time an average Snapchat user spent watching ads within a specific ad set. This metric helps advertisers understand how engaging their ads are and how much time audiences are willing to spend watching them.
Cost per Ad Views by Ad Sets is the average cost incurred for one view of an ad in a particular ad set. It helps to optimize the performance of ad sets by analyzing the cost-effectiveness of each view.
The Story Open Rate by Ads metric is a measure of the percentage of users who viewed an ad within a Snapchat Story compared to the total number of users who opened the Story, indicating the effectiveness of the ad in capturing user attention.