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Snapchat Ads Cost per Ad Views by Ad Set

Cost per Ad Views by Ad Sets is the average cost incurred for one view of an ad in a particular ad set. It helps to optimize the performance of ad sets by analyzing the cost-effectiveness of each view.

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Cost per Ad Views by Ad Set 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Cost per Ad Views by Ad Set"?
The cost per ad view by ad sets metric is a measure of the average cost incurred for each view of an ad within a specific ad set in a Snapchat Ads campaign. This metric helps advertisers to evaluate the cost-effectiveness of their ad sets by determining the cost of a single view and comparing it with the set budget for the campaign. Lower costs per view indicate higher efficiency of ad sets, while higher costs per view indicate a need to optimize the ad sets. This metric allows advertisers to adjust their strategies, budgets, and targeting to reach their desired audience at lower costs and achieve their marketing goals.
Example: A company ran two different ad sets targeting different age groups for their new sunscreen product. They compared the Cost per Ad Views of each ad set to see which performed better in terms of cost efficiency.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Cost per Ad Views by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost per Ad Views by Ad Set using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost per Ad Views by Ad Set on the Performance screen
  6. 6
    Get Cost per Ad Views by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost per Ad Views by Ad Set
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Cost per Ad Views by Ad Set from Snapchat Ads in Databox GET STARTED

General

  • Description
    Cost per Ad Views by Ad Sets is the average cost incurred for one view of an ad in a particular ad set. It helps to optimize the performance of ad sets by analyzing the cost-effectiveness of each view.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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