The Video Plays at 50% by Ad Sets metric measures how many times a video ad was viewed up to at least 50% of its length, by audience segments created in ad sets.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Video Plays at 50% by Ad Set using Databox, follow these steps:
The Amount Spent by Campaign metric represents the total cost incurred for a specific campaign on SnapchatAds. It reflects how much money has been spent on ad placements, targeting, and other campaign-related expenses. This metric helps advertisers track the return on investment (ROI) for their campaigns by comparing the cost incurred to the revenue generated.
Paid Reach by Campaign measures the total number of unique users who viewed your ad at least once and were reached through paid advertising campaigns on Snapchat.
This metric measures the number of times a 15-second video ad has been viewed on Snapchat, indicating potential engagement and brand message exposure within a short time period.
Paid eCPM by Ad Sets is a metric that shows the effective cost per thousand impressions of your Snapchat ads, based on the amount you paid for each ad set. It helps you compare the performance of different ad sets and optimize your ad targeting and budgeting for maximum ROI.
Average Screen Time is a measure of the amount of time a user spends on a particular platform or device. It provides insights into user engagement and activity levels, which can inform marketing strategies.
Cost per Lead by Campaign is a metric used in SnapchatAds that calculates the cost spent on acquiring a single lead from a specific campaign. It helps in measuring the effectiveness of the campaign and determining the ROI.
Story Open Rate measures the percentage of viewers who opened and viewed a Snapchat Story. It indicates the effectiveness of the content in capturing and retaining the audience's attention.
The Story Open Rate by Ads metric is a measure of the percentage of users who viewed an ad within a Snapchat Story compared to the total number of users who opened the Story, indicating the effectiveness of the ad in capturing user attention.