The Video Plays at 50% by Ad Sets metric measures how many times a video ad was viewed up to at least 50% of its length, by audience segments created in ad sets.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Video Plays at 50% by Ad Set using Databox, follow these steps:
Paid impressions by Ads is a metric that reflects the total number of times your Snapchat Ads were displayed to viewers and charged for during a specific period of time.
The 15 Second Video Views by Campaign metric in SnapchatAds tracks the number of times a 15-second video was viewed in its entirety or for at least 15 seconds, within a specific advertising campaign.
Video Completions by Ad Sets is a metric that measures the number of times a video ad was watched in its entirety within a specific ad set on Snapchat, indicating how many users engaged with the ad and consumed its entire message.
Leads by Ads is a metric in SnapchatAds that measures the number of people who have shown interest in a particular product or service through the ad campaign and provided their contact information for follow-up communication.
Paid eCPM by Ad Sets is a metric that shows the effective cost per thousand impressions of your Snapchat ads, based on the amount you paid for each ad set. It helps you compare the performance of different ad sets and optimize your ad targeting and budgeting for maximum ROI.
Cost per Story Open by Campaign measures the average cost a brand incurs for each person who opens and views their Snapchat story ad, providing insights into the ad's effectiveness and value for money.
Story Open Rate measures the percentage of viewers who opened and viewed a Snapchat Story. It indicates the effectiveness of the content in capturing and retaining the audience's attention.
The Story Open Rate by Campaign metric measures the percentage of users who opened and viewed a particular campaign's Snapchat Story out of all the users who were targeted in the campaign.