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Snapchat Ads Paid eCPM by Ad Set

Paid eCPM by Ad Sets is a metric that shows the effective cost per thousand impressions of your Snapchat ads, based on the amount you paid for each ad set. It helps you compare the performance of different ad sets and optimize your ad targeting and budgeting for maximum ROI.

With Databox you can track all your metrics from various data sources in one place.

Paid eCPM by Ad Set 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Paid eCPM by Ad Set"?
Paid eCPM (effective cost per thousand impressions) by ad sets is a metric that measures the expense of running an ad campaign on Snapchat. It represents the average cost of every thousand impressions received on a particular ad set over a certain period of time. This metric helps assess the effectiveness of ad sets, by providing insights into which ad sets are bringing in the most revenue. A high paid eCPM indicates an effective ad set, while a low paid eCPM may suggest that the campaign needs reassessment to improve performance.
Example: A beauty brand uses the Paid eCPM by Ad Sets metric to compare the performance of their two ad sets promoting different product categories within the same campaign. They discover that one ad set has a higher Paid eCPM, indicating it's more cost-efficient to reach their target audience.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Paid eCPM by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Paid eCPM by Ad Set using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Paid eCPM by Ad Set on the Performance screen
  6. 6
    Get Paid eCPM by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Paid eCPM by Ad Set
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Paid eCPM by Ad Set from Snapchat Ads in Databox GET STARTED

General

  • Description
    Paid eCPM by Ad Sets is a metric that shows the effective cost per thousand impressions of your Snapchat ads, based on the amount you paid for each ad set. It helps you compare the performance of different ad sets and optimize your ad targeting and budgeting for maximum ROI.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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