The Amount spent by Ad Sets metric measures the total cost incurred for a specific ad set during the selected time period. This metric helps advertisers evaluate the effectiveness and efficiency of their ad sets and adjust their spending accordingly to optimize their campaign performance.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Amount Spent by Ad Set using Databox, follow these steps:
Total impressions by Ads metric is the total number of times an ad was viewed by users on Snapchat. It includes both unique and repeat views and helps advertisers measure the reach and visibility of their ad campaigns.
Paid impressions refers to the number of times an ad was displayed to Snapchat users, who were targeted based on demographic, interest, and behavior data. It is a key metric for assessing the reach and effectiveness of a paid advertising campaign on Snapchat.
Paid Frequency by Campaign metric measures the average number of times a user saw an ad within a specific campaign in a paid Snapchat story or Discover. It helps in tracking the frequency of ad exposure to a particular audience and in optimizing the ad delivery for better ad performance.
Total CPM by Ad Sets shows the overall cost per 1000 impressions for a specific set of ads across all placements and audiences, helping advertisers measure their ad performance efficiency.
eCPSU (effective cost per swipe up) by campaign is a metric that measures the cost per swipe up action on a Snapchat ad. It helps determine the effectiveness of ad campaigns and aids in making optimization decisions.
Cost per Story Open is the cost incurred each time a user opens and views a Snapchat story ad. It is a measure of the efficiency of Snapchat ads in driving user engagement.
Cost per Story Open by Campaign measures the average cost a brand incurs for each person who opens and views their Snapchat story ad, providing insights into the ad's effectiveness and value for money.
Purchase ROAS is a metric that measures the revenue generated from a SnapchatAds campaign compared to the cost of the campaign, indicating the effectiveness of the campaign in driving sales.