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Snapchat Ads Swipe Ups

Swipe Up Rate by Ads is a metric that measures the percentage of Snapchat users who swipe up on your ad. It tells you how effective your ad is in capturing user attention and driving them to take action. A higher Swipe Up Rate indicates a better performing ad.

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Swipe Ups 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Swipe Ups"?
Swipe Up Rate by Ads is a key performance metric in SnapchatAds that measures the percentage of users who swipe up on an ad to access the linked content. This metric allows advertisers to track the effectiveness of their ads and optimize their campaigns for better engagement. A higher Swipe Up Rate indicates that the ad resonates with the audience and encourages them to take action. By analyzing this metric, advertisers can refine their targeting, ad creative, and call-to-action messaging to maximize ROI.
Example: A beauty brand ran a SnapchatAds campaign featuring a new lipstick collection and achieved a 5% Swipe Up Rate by Ads metric.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Swipe Ups in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Swipe Ups using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Swipe Ups on the Performance screen
  6. 6
    Get Swipe Ups performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Swipe Ups
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

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Snapchat Ads integration with Databox Track Swipe Ups from Snapchat Ads in Databox GET STARTED

General

  • Description
    Swipe Up Rate by Ads is a metric that measures the percentage of Snapchat users who swipe up on your ad. It tells you how effective your ad is in capturing user attention and driving them to take action. A higher Swipe Up Rate indicates a better performing ad.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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