Swipe Up Rate by Ads is a metric that measures the percentage of Snapchat users who swipe up on your ad. It tells you how effective your ad is in capturing user attention and driving them to take action. A higher Swipe Up Rate indicates a better performing ad.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Swipe Ups using Databox, follow these steps:
Amount spent by Ads metric is the total sum of money spent by an advertiser on their Snapchat Ads campaigns. It reflects the actual cost incurred by the advertiser and helps in monitoring the campaign's budget and ROI.
Total Reach by Campaign is a metric in SnapchatAds that measures the total number of unique users who have seen your ad campaigns during a specific time period.
Paid Reach by Campaign measures the total number of unique users who viewed your ad at least once and were reached through paid advertising campaigns on Snapchat.
Video Plays at 50% is a metric that measures the number of times a video ad has been played up to the halfway mark of its total duration. It helps advertisers understand the success and engagement rate of their video ad.
The Average Screen Time by Campaign metric measures the average amount of time a user spends on a particular campaign's ad. It helps evaluate the engagement level of the ad and its effectiveness in capturing attention.
Story Open Rate measures the percentage of viewers who opened and viewed a Snapchat Story. It indicates the effectiveness of the content in capturing and retaining the audience's attention.
Story Open Rate by Ad Sets measures the percentage of times users opened a story from a specific ad set. It helps advertisers understand how effective their ad sets are at capturing audience attention and driving user engagement.
The Purchase ROAS by Ad Sets metric measures the revenue generated from purchases made by customers who were shown specific ads. It helps optimize ad spend for highest return.