Databox

Snapchat Ads Purchase ROAS (Return on Ad Spend)

Purchase ROAS is a metric that measures the revenue generated from a SnapchatAds campaign compared to the cost of the campaign, indicating the effectiveness of the campaign in driving sales.

With Databox you can track all your metrics from various data sources in one place.

Purchase ROAS (Return on Ad Spend) 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Purchase ROAS (Return on Ad Spend)"?
Purchase ROAS, or Return on Ad Spend, is a crucial metric in SnapchatAds that measures the revenue generated from ad spend. It helps you determine the effectiveness of your advertising by calculating the revenue you earned for every dollar you spent on advertising. Essentially, this metric helps you determine if you're delivering profitable results from your ad campaigns. The higher the Purchase ROAS, the more effective your ads are, and the more ROI you're generating. This metric plays a key role in determining the success of your advertising efforts and the return on your investments.
Example: A clothing brand wants to track how much revenue they make from their Snapchat Ads campaigns compared to how much they have spent on those campaigns. They use Purchase ROAS to evaluate the effectiveness of their ads.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Purchase ROAS (Return on Ad Spend) in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Purchase ROAS (Return on Ad Spend) using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Purchase ROAS (Return on Ad Spend) on the Performance screen
  6. 6
    Get Purchase ROAS (Return on Ad Spend) performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Purchase ROAS (Return on Ad Spend)
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Snapchat Ads integration with Databox Track Purchase ROAS (Return on Ad Spend) from Snapchat Ads in Databox GET STARTED

General

  • Description
    Purchase ROAS is a metric that measures the revenue generated from a SnapchatAds campaign compared to the cost of the campaign, indicating the effectiveness of the campaign in driving sales.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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