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Snapchat Ads Purchase ROAS (Return on Ad Spend)

Purchase ROAS is a metric that measures the revenue generated from a SnapchatAds campaign compared to the cost of the campaign, indicating the effectiveness of the campaign in driving sales.

With Databox you can track all your metrics from various data sources in one place.

Purchase ROAS (Return on Ad Spend) 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Purchase ROAS (Return on Ad Spend)"?
Purchase ROAS, or Return on Ad Spend, is a crucial metric in SnapchatAds that measures the revenue generated from ad spend. It helps you determine the effectiveness of your advertising by calculating the revenue you earned for every dollar you spent on advertising. Essentially, this metric helps you determine if you're delivering profitable results from your ad campaigns. The higher the Purchase ROAS, the more effective your ads are, and the more ROI you're generating. This metric plays a key role in determining the success of your advertising efforts and the return on your investments.
Example: A clothing brand wants to track how much revenue they make from their Snapchat Ads campaigns compared to how much they have spent on those campaigns. They use Purchase ROAS to evaluate the effectiveness of their ads.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Purchase ROAS (Return on Ad Spend) in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Purchase ROAS (Return on Ad Spend) using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Purchase ROAS (Return on Ad Spend) on the Performance screen
  6. 6
    Get Purchase ROAS (Return on Ad Spend) performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Purchase ROAS (Return on Ad Spend)
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Purchase ROAS (Return on Ad Spend) from Snapchat Ads in Databox GET STARTED

Basics

  • Description
    Purchase ROAS is a metric that measures the revenue generated from a SnapchatAds campaign compared to the cost of the campaign, indicating the effectiveness of the campaign in driving sales.
  • Category
    Advertising
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsapi.snapchat.com/v1/adaccounts/{adAccountId}/stats

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