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Snapchat Ads Video Plays at 25%

The Video Plays at 25% metric measures the number of times a Snap Ads video has been played at least 25% of the way through, indicating engagement with the content.

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Video Plays at 25% 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Video Plays at 25%"?
The Video Plays at 25% metric in SnapchatAds refers to the number of times a video ad has been played to at least 25% of its total length. This metric helps advertisers understand how engaging their video ads are for viewers, as well as how well they are capturing audience attention and driving interest. Measuring this metric can help advertisers refine their video content and adjust their ad campaigns to improve performance and increase user engagement. Ultimately, the Video Plays at 25% metric provides valuable insights into the success of SnapchatAds campaigns and can help advertisers make data-driven decisions to achieve their marketing goals.
Example: A fashion brand used the Video Plays at 25% metric to measure how many times users watched at least a quarter of their ad and saw their latest collection, resulting in a 60% increase in ad recall and a 30% increase in online sales.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Video Plays at 25% in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Video Plays at 25% using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Video Plays at 25% on the Performance screen
  6. 6
    Get Video Plays at 25% performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Video Plays at 25%
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Video Plays at 25% from Snapchat Ads in Databox GET STARTED

General

  • Description
    The Video Plays at 25% metric measures the number of times a Snap Ads video has been played at least 25% of the way through, indicating engagement with the content.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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