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Snapchat Ads Story Open Rate by Campaign

The Story Open Rate by Campaign metric measures the percentage of users who opened and viewed a particular campaign's Snapchat Story out of all the users who were targeted in the campaign.

With Databox you can track all your metrics from various data sources in one place.

Story Open Rate by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Story Open Rate by Campaign"?
The Story Open Rate by Campaign metric measures the percentage of users who opened and viewed your Snapchat ad within a given campaign. It provides insight into the effectiveness of your ad at capturing users' attention and driving engagement. This metric can help you identify which campaigns are resonating with your target audience and adjust your strategy accordingly to optimize performance.
Example: A beauty brand ran a summer campaign featuring different makeup looks on Snapchat. They used the Story Open Rate by Campaign metric to see which makeup looks received the most engagement and adjusted their content accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Story Open Rate by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Story Open Rate by Campaign using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Story Open Rate by Campaign on the Performance screen
  6. 6
    Get Story Open Rate by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Story Open Rate by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Story Open Rate by Campaign from Snapchat Ads in Databox GET STARTED

Basics

  • Description
    The Story Open Rate by Campaign metric measures the percentage of users who opened and viewed a particular campaign's Snapchat Story out of all the users who were targeted in the campaign.
  • Category
    Advertising
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsapi.snapchat.com/v1/adaccounts/{adAccountId}/stats

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