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Snapchat Ads Paid Reach by Ad Set

"Paid Reach by Ad Sets" measures the number of unique Snapchat users who have seen an ad within a specific ad set, as a result of paid promotion.

With Databox you can track all your metrics from various data sources in one place.

Paid Reach by Ad Set 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Paid Reach by Ad Set"?
Paid Reach by Ad Sets is a metric that measures the number of unique Snapchatters who saw an ad from a particular ad set. This metric provides insights into the effectiveness of each ad set in reaching the target audience. By analyzing this metric, SnapchatAds experts can adjust ad sets to improve reach, frequency and overall engagement with the ad creative. Paid Reach by Ad Sets metric is an important indicator of the success of a SnapchatAds campaign and can be used to inform future campaign strategies.
Example: Paid Reach by Ad Sets can help measure the effectiveness of ad targeting by showing how many people the ad reached and how much it cost for each unique view. For example, an ad campaign targeting young adults for a new energy drink can help identify which ad set is successfully reaching the target audience and which is not.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Paid Reach by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Paid Reach by Ad Set using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Paid Reach by Ad Set on the Performance screen
  6. 6
    Get Paid Reach by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Paid Reach by Ad Set
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Paid Reach by Ad Set from Snapchat Ads in Databox GET STARTED

General

  • Description
    "Paid Reach by Ad Sets" measures the number of unique Snapchat users who have seen an ad within a specific ad set, as a result of paid promotion.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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