"Paid Reach by Ad Sets" measures the number of unique Snapchat users who have seen an ad within a specific ad set, as a result of paid promotion.
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Used to show comparisons between values.
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To track Paid Reach by Ad Set using Databox, follow these steps:
The Amount Spent by Campaign metric represents the total cost incurred for a specific campaign on SnapchatAds. It reflects how much money has been spent on ad placements, targeting, and other campaign-related expenses. This metric helps advertisers track the return on investment (ROI) for their campaigns by comparing the cost incurred to the revenue generated.
Total impressions is a metric that refers to the total number of times an ad was displayed to Snapchat users, including repeated views by the same user.
Swipe Up Rate is a metric that measures the percentage of viewers who swipe up on a Snapchat ad and visit the advertiser's website or landing page. It helps advertisers evaluate the effectiveness of their ad and optimize their campaign for better engagement and conversions.
The 2 second video Views metric on Snapchat Ads measures the total number of times your ad's video was viewed for at least 2 seconds or more. It's a reliable indicator of ad engagement and helps track your ad's success.
Video Plays at 75% is a Snapchat Ads metric that measures the number of times a video ad was played until the viewer reached 75% of the total video length. It helps advertisers understand the engagement level of their audience and the effectiveness of their video content.
The Video Plays at 50% by Ads metric indicates the number of times a Snapchat ad's video has played up to the 50% mark of its total length. This provides insight into engagement and viewer retention for the ad.
Cost per Ad Clicks (CPC) is a measure of how much an advertiser pays for each click on their ad. It is calculated by dividing the total amount spent on the ad by the number of clicks received. The goal is to minimize CPC while maximizing clicks to maximize ROI.
The Purchase ROAS by Ad Sets metric measures the revenue generated from purchases made by customers who were shown specific ads. It helps optimize ad spend for highest return.