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Snapchat Ads Paid Reach by Ad Set

"Paid Reach by Ad Sets" measures the number of unique Snapchat users who have seen an ad within a specific ad set, as a result of paid promotion.

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Paid Reach by Ad Set 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Paid Reach by Ad Set"?
Paid Reach by Ad Sets is a metric that measures the number of unique Snapchatters who saw an ad from a particular ad set. This metric provides insights into the effectiveness of each ad set in reaching the target audience. By analyzing this metric, SnapchatAds experts can adjust ad sets to improve reach, frequency and overall engagement with the ad creative. Paid Reach by Ad Sets metric is an important indicator of the success of a SnapchatAds campaign and can be used to inform future campaign strategies.
Example: Paid Reach by Ad Sets can help measure the effectiveness of ad targeting by showing how many people the ad reached and how much it cost for each unique view. For example, an ad campaign targeting young adults for a new energy drink can help identify which ad set is successfully reaching the target audience and which is not.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Paid Reach by Ad Set in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Paid Reach by Ad Set using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Paid Reach by Ad Set on the Performance screen
  6. 6
    Get Paid Reach by Ad Set performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Paid Reach by Ad Set
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Paid Reach by Ad Set from Snapchat Ads in Databox GET STARTED

Basics

  • Description
    "Paid Reach by Ad Sets" measures the number of unique Snapchat users who have seen an ad within a specific ad set, as a result of paid promotion.
  • Category
    Advertising
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsapi.snapchat.com/v1/adaccounts/{adAccountId}/stats

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