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Snapchat Ads 15 Second Video Views by Campaign

The 15 Second Video Views by Campaign metric in SnapchatAds tracks the number of times a 15-second video was viewed in its entirety or for at least 15 seconds, within a specific advertising campaign.

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15 Second Video Views by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "15 Second Video Views by Campaign"?
The 15 Second Video Views by Campaign metric measures the number of times a 15-second Snapchat ad has been viewed in its entirety by users in a specific campaign. This metric provides insights into the overall effectiveness of a campaign, helping advertisers determine how engaging their content is and the level of impact it has on the target audience. By tracking this metric, advertisers can optimize their campaigns to improve view rates and increase brand awareness.
Example: The 15 Second Video Views by Campaign metric revealed that the latest ad campaign for a new makeup brand resulted in a 60% increase in engagement among millennial female viewers ages 18-34 compared to the previous campaign targeting a broader audience.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track 15 Second Video Views by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track 15 Second Video Views by Campaign using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put 15 Second Video Views by Campaign on the Performance screen
  6. 6
    Get 15 Second Video Views by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of 15 Second Video Views by Campaign
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track 15 Second Video Views by Campaign from Snapchat Ads in Databox GET STARTED

General

  • Description
    The 15 Second Video Views by Campaign metric in SnapchatAds tracks the number of times a 15-second video was viewed in its entirety or for at least 15 seconds, within a specific advertising campaign.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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