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Snapchat Ads Cost per Story Open by Ads

Cost per Story Open by Ads (CPSO) is a metric that measures the cost incurred by an advertiser for each time their ad-supported Story is opened by a Snapchat user. It helps in analyzing the effectiveness of the ad campaign and optimizing it accordingly.

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Cost per Story Open by Ads 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Cost per Story Open by Ads"?
The Cost per Story Open by Ads metric is the total amount of money spent on a Snapchat Ad campaign divided by the number of times users have opened the Story created for the ad. This metric measures the efficiency and effectiveness of the ad in generating engagement from the targeted audience. A lower cost per Story Open indicates that the ad is resonating with the audience and driving more successful results. This metric is essential in optimizing Snapchat Ad campaigns and maximizing the return on investment (ROI) for advertisers.
Example: A makeup brand running a Snap Ad campaign can use the Cost per Story Open by Ads metric to optimize their ad targeting strategy and reach a larger audience of beauty enthusiasts.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Cost per Story Open by Ads in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost per Story Open by Ads using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost per Story Open by Ads on the Performance screen
  6. 6
    Get Cost per Story Open by Ads performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost per Story Open by Ads
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Cost per Story Open by Ads from Snapchat Ads in Databox GET STARTED

General

  • Description
    Cost per Story Open by Ads (CPSO) is a metric that measures the cost incurred by an advertiser for each time their ad-supported Story is opened by a Snapchat user. It helps in analyzing the effectiveness of the ad campaign and optimizing it accordingly.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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