Total Reach by Ads metric measures the total number of unique users who saw an ad over a specific period of time, regardless of whether they engaged with the ad or not.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Reach by Ads using Databox, follow these steps:
Total impressions by Campaign metric represents the total number of times ads were displayed to Snapchat users in a specific campaign. It helps to measure the overall reach and exposure of the campaign.
Video Completions by Campaign measures the number of times a Snapchat ad video is played to completion within the given campaign.
The Video Plays at 50% by Campaign metric measures the number of times a Snapchat ad video was played at least halfway through, divided by the total number of times the video was played, for a specific ad campaign.
Leads by Ad Sets is a metric that shows the number of potential customers who have expressed interest in your business by filling out a form or providing contact information after seeing your ad set on Snapchat.
Story Opens by Ad Sets metric measures the total number of times Snapchatters have opened your ad in a story after seeing it in the Discover tab or in Stories.
eCPSU (effective cost per swipe up) by campaign is a metric that measures the cost per swipe up action on a Snapchat ad. It helps determine the effectiveness of ad campaigns and aids in making optimization decisions.
Cost per lead by Ads is the average cost a business pays for a potential customer to take a desired action, such as filling out a form or signing up for a newsletter, as a result of a SnapchatAds campaign.
The Purchase ROAS by Ad Sets metric measures the revenue generated from purchases made by customers who were shown specific ads. It helps optimize ad spend for highest return.