Total Reach by Ads metric measures the total number of unique users who saw an ad over a specific period of time, regardless of whether they engaged with the ad or not.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Reach by Ads using Databox, follow these steps:
The Amount Spent by Campaign metric represents the total cost incurred for a specific campaign on SnapchatAds. It reflects how much money has been spent on ad placements, targeting, and other campaign-related expenses. This metric helps advertisers track the return on investment (ROI) for their campaigns by comparing the cost incurred to the revenue generated.
Total impressions by Ad Sets metric tracks the number of times your ads were displayed to Snapchat users within a specific ad set. It helps measure the reach and exposure of your ad among the target audience.
Percentage of ad impressions swiped up on (Total Avg.) split up by Ads sets.
Video Completions is a metric that measures the number of times a Snapchat ad was watched completely through till the end by the viewer. It's a valuable metric that helps advertisers evaluate the performance of their video ads.
Total Frequency by Ad Sets measures the average number of times a user has seen an ad set in a given time period, providing insights into ad saturation and potential audience fatigue.
Paid eCPM by Ad Sets is a metric that shows the effective cost per thousand impressions of your Snapchat ads, based on the amount you paid for each ad set. It helps you compare the performance of different ad sets and optimize your ad targeting and budgeting for maximum ROI.
Cost per lead (CPL) is a metric that measures the cost an advertiser pays for acquiring a new lead, typically calculated by dividing the total cost of a campaign by the number of leads generated.
Cost per Story Open is the cost incurred each time a user opens and views a Snapchat story ad. It is a measure of the efficiency of Snapchat ads in driving user engagement.