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Snapchat Ads Total Reach by Ads

Total Reach by Ads metric measures the total number of unique users who saw an ad over a specific period of time, regardless of whether they engaged with the ad or not.

With Databox you can track all your metrics from various data sources in one place.

Total Reach by Ads 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Total Reach by Ads"?
The Total Reach by Ads metric refers to the total number of unique users who have viewed an ad at least once within a given time period. It provides advertisers with valuable insights into the audience size and engagement levels of their ad campaigns. This metric helps in measuring the overall impact and effectiveness of the campaign, as well as informing future targeting and optimization decisions. It is calculated by aggregating the reach of all individual ads within a campaign. The higher the Total Reach by Ads, the greater the potential for brand awareness, lead generation and conversions.
Example: Total Reach by Ads can help a skincare brand determine if their campaign is reaching their target audience of millennial women aged 25-34 in the United States.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Total Reach by Ads in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Total Reach by Ads using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Total Reach by Ads on the Performance screen
  6. 6
    Get Total Reach by Ads performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Total Reach by Ads
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Total Reach by Ads from Snapchat Ads in Databox GET STARTED

General

  • Description
    Total Reach by Ads metric measures the total number of unique users who saw an ad over a specific period of time, regardless of whether they engaged with the ad or not.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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