Track all of your key business metrics from one screen
GET STARTED
Snapchat Ads
Total Reach by Ads
Total Reach by Ads metric measures the total number of unique users who saw an ad over a specific period of time, regardless of whether they engaged with the ad or not.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Total Reach by Ads"?
The Total Reach by Ads metric refers to the total number of unique users who have viewed an ad at least once within a given time period. It provides advertisers with valuable insights into the audience size and engagement levels of their ad campaigns. This metric helps in measuring the overall impact and effectiveness of the campaign, as well as informing future targeting and optimization decisions. It is calculated by aggregating the reach of all individual ads within a campaign. The higher the Total Reach by Ads, the greater the potential for brand awareness, lead generation and conversions.
Example: Total Reach by Ads can help a skincare brand determine if their campaign is reaching their target audience of millennial women aged 25-34 in the United States.
Visualizations
-
Bar and Line Chart
Used to show comparisons between values.
How to track Total Reach by Ads in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Reach by Ads using Databox, follow these steps:
-
1Connect Snapchat Ads that contains the metric you want to track
-
2Select the metric you want to track from the list of available metrics
-
3Drag and drop the selected metric onto your dashboard
-
4Watch your dashboard populate in seconds
-
5Put Total Reach by Ads on the Performance screen
-
6Get Total Reach by Ads performance daily with Scorecards or as a weekly digest
-
7Set Goals to track and improve performance of Total Reach by Ads
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
-
DescriptionTotal Reach by Ads metric measures the total number of unique users who saw an ad over a specific period of time, regardless of whether they engaged with the ad or not.
-
CategoryAdvertising
Specification
-
Metric Typegeneral
-
DimensionalYes
-
Decimal DigitsNo
-
Currency UnitsNo
-
GranularitiesDaily.
-
Custom Relative PeriodsYes
-
Data AvailabilityAt sync, it ranges from 36 months ago to now.
-
Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
-
Future Data AvailableNo
Visualization
-
Cumulative GraphNo
-
Favorable Trendincreasing
-
Media CreativesNo
-
ForecastsYes
-
BenchmarksNo
Related Metrics
-
Snapchat Ads
Amount Spent by Ads
Amount spent by Ads metric is the total sum of money spent by an advertiser on their Snapchat Ads campaigns. It reflects the actual cost incurred by the advertiser and helps in monitoring the campaign's budget and ROI.
-
Snapchat Ads
Total Impressions by Ad Set
Total impressions by Ad Sets metric tracks the number of times your ads were displayed to Snapchat users within a specific ad set. It helps measure the reach and exposure of your ad among the target audience.
-
Snapchat Ads
Total Reach by Campaign
Total Reach by Campaign is a metric in SnapchatAds that measures the total number of unique users who have seen your ad campaigns during a specific time period.
-
Snapchat Ads
Paid Frequency by Ad Set
Paid frequency by ad sets measures the number of times an ad is shown to the same Snapchat user over a specified period, indicating the level of ad fatigue and potential overexposure to the audience.
-
Snapchat Ads
Cost per Ad Clicks by Ads
Cost per Ad Clicks is the amount advertisers pay for each click on their Snapchat Ads. This metric helps measure the effectiveness of ad campaigns, and optimize ad costs to achieve maximum ROI.
-
Snapchat Ads
Cost per Story Open by Ads
Cost per Story Open by Ads (CPSO) is a metric that measures the cost incurred by an advertiser for each time their ad-supported Story is opened by a Snapchat user. It helps in analyzing the effectiveness of the ad campaign and optimizing it accordingly.
-
Snapchat Ads
Purchase ROAS (Return on Ad Spend)
Purchase ROAS is a metric that measures the revenue generated from a SnapchatAds campaign compared to the cost of the campaign, indicating the effectiveness of the campaign in driving sales.
-
Snapchat Ads
Purchase ROAS (Return on Ad Spend) by Ads
Purchase ROAS is a metric that measures the revenue generated from ad spend. It indicates the amount of revenue a business earns for every dollar spent on advertising. The higher the Purchase ROAS, the more effective the ad campaign is in driving sales.
Build your first dashboard in 5 minutes or less
Easy-to-use analytics for growing businesses
2025 © Databox, Inc. All Rights Reserved.