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Snapchat Ads Paid eCPM

Paid eCPM (effective cost per thousand impressions) is a metric used in digital advertising that measures the revenue generated from a thousand ad impressions, taking into account the ad bidding and pricing model. It helps evaluate the efficiency of ad campaigns in terms of generating revenue.

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Paid eCPM 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Paid eCPM"?
Paid eCPM, also known as effective cost per thousand impressions, is a metric used for measuring the average revenue generated per thousand ad impressions. It takes into account the total ad spend and the number of impressions delivered, giving an indication of the financial performance of an ad campaign. A high paid eCPM indicates that a campaign is performing well, as it suggests that advertisers are generating a strong return on investment. However, it's important to note that a high eCPM doesn't guarantee success, as other factors such as click-through rate, conversion rate and cost per acquisition also play a crucial role in determining overall campaign success.
Example: A company running a SnapchatAds campaign wants to optimize their ad placements to maximize revenue. They use Paid eCPM to identify the placements with the highest earning potential.

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    Used to show a simple Metric or to draw attention to one key number.

How to track Paid eCPM in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Paid eCPM using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Paid eCPM on the Performance screen
  6. 6
    Get Paid eCPM performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Paid eCPM
Goals

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Paid eCPM from Snapchat Ads in Databox GET STARTED

Basics

  • Description
    Paid eCPM (effective cost per thousand impressions) is a metric used in digital advertising that measures the revenue generated from a thousand ad impressions, taking into account the ad bidding and pricing model. It helps evaluate the efficiency of ad campaigns in terms of generating revenue.
  • Category
    Advertising
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsapi.snapchat.com/v1/adaccounts/{adAccountId}/stats

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