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Snapchat Ads Paid eCPM

Paid eCPM (effective cost per thousand impressions) is a metric used in digital advertising that measures the revenue generated from a thousand ad impressions, taking into account the ad bidding and pricing model. It helps evaluate the efficiency of ad campaigns in terms of generating revenue.

With Databox you can track all your metrics from various data sources in one place.

Paid eCPM 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Paid eCPM"?
Paid eCPM, also known as effective cost per thousand impressions, is a metric used for measuring the average revenue generated per thousand ad impressions. It takes into account the total ad spend and the number of impressions delivered, giving an indication of the financial performance of an ad campaign. A high paid eCPM indicates that a campaign is performing well, as it suggests that advertisers are generating a strong return on investment. However, it's important to note that a high eCPM doesn't guarantee success, as other factors such as click-through rate, conversion rate and cost per acquisition also play a crucial role in determining overall campaign success.
Example: A company running a SnapchatAds campaign wants to optimize their ad placements to maximize revenue. They use Paid eCPM to identify the placements with the highest earning potential.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Paid eCPM in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Paid eCPM using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Paid eCPM on the Performance screen
  6. 6
    Get Paid eCPM performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Paid eCPM
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Paid eCPM from Snapchat Ads in Databox GET STARTED

General

  • Description
    Paid eCPM (effective cost per thousand impressions) is a metric used in digital advertising that measures the revenue generated from a thousand ad impressions, taking into account the ad bidding and pricing model. It helps evaluate the efficiency of ad campaigns in terms of generating revenue.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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