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Microsoft Advertising CTR

CTR (Click-Through Rate) is the ratio of clicks to total impressions of an ad. It measures ad engagement and indicates how relevant the ad is to the intended audience.

With Databox you can track all your metrics from various data sources in one place.

CTR 2.190,879

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About
Tech details

CTR stands for Click-Through Rate and is a digital advertising metric that measures the percentage of clicks that your ad receives in relation to the number of times your ad was displayed. It is calculated by dividing the number of clicks by the number of impressions (or views) your ad received, multiplied by 100. CTR is an important metric to measure the effectiveness and relevance of your ad to your target audience and can help indicate the quality and success of your advertising campaigns.

Example: If I see a low CTR in campaign for a specific ad group, I could test new ad copy to try and improve engagement with that audience.

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How to track CTR in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CTR using Databox, follow these steps:

1
Connect Microsoft Advertising that contains the metric you want to track
2
Select the metric you want to track from the list of available metrics
3
Drag and drop the selected metric onto your dashboard
4
Watch your dashboard populate in seconds
5
Put CTR on the Performance screen
6
Get CTR performance daily with Scorecards or as a weekly digest
7
Set Goals to track and improve performance of CTR

Goals

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