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Microsoft Advertising
Conversion Rate by Ad
The Conversion Rate by Ad metric measures the number of conversions (such as purchases or sign-ups) generated by each ad, expressed as a percentage of the total clicks received by that ad.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Conversion Rate by Ad"?
The Conversion Rate by Ad metric measures the percentage of clicks on an ad that resulted in a conversion, such as a sale or a lead. It is a key performance indicator of the effectiveness of an ad in generating desired actions from the audience. By tracking and optimizing conversion rates, advertisers can improve their return on investment and drive more revenue from their advertising campaigns. This metric can also help identify the best-performing ads and make data-driven decisions to optimize their campaigns for success.
Example: A company that sells pet food uses Conversion Rate by Ad to compare the effectiveness of two different ad campaigns promoting their new line of grain-free cat food. They want to determine which campaign is driving more sales and adjust their strategy accordingly.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Conversion Rate by Ad in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Conversion Rate by Ad using Databox, follow these steps:
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1Connect Microsoft Advertising that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Conversion Rate by Ad on the Performance screen
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6Get Conversion Rate by Ad performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Conversion Rate by Ad
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionThe Conversion Rate by Ad metric measures the number of conversions (such as purchases or sign-ups) generated by each ad, expressed as a percentage of the total clicks received by that ad.
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CategoryAdvertising
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SubcategoryConversions
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Date Added2017-09-25
Specification
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Metric Typegeneral
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DimensionalYes
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Maximum Value1
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Decimal DigitsYes
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Currency UnitsNo
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GranularitiesHourly, daily, weekly, monthly, quarterly and yearly.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 3 years ago to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Default FormatPercentage
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Cumulative GraphNo
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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