The estimated percentage of impressions your ad did not receive due to issues with your ad ranking.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impression Share Lost to Rank by Ad Group using Databox, follow these steps:
Impressions by Ad is a metric that measures the number of times an ad was displayed on a search results page, a website or app. It indicates how many times a user has an opportunity to see an ad.
The percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions.
Conversions by Campaign measures the number of actions taken on your website, such as a purchase or sign-up, that resulted from a click on your campaign during a specified time period.
Spend by Campaign is a metric that shows the amount of money spent on a specific advertising campaign in a given time period. It helps advertisers track and optimize their budget for better ROI.
Conversion Rate is a crucial metric that measures the percentage of website visitors who complete a desired action, such as making a purchase or filling out a form.
The Conversion Rate by Ad metric measures the number of conversions (such as purchases or sign-ups) generated by each ad, expressed as a percentage of the total clicks received by that ad.
Revenue is the total amount of income generated from a particular ad campaign or keyword over a specific period of time.
Return on Ad Spend (ROAS) by Ad metric measures the revenue generated by an ad against the cost to create it. It helps determine the effectiveness of your advertising campaigns and identify which ads are driving the most revenue.