The estimated percentage of impressions your ad did not receive due to issues with your ad ranking.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impression Share Lost to Rank by Ad Group using Databox, follow these steps:
Impressions metric calculates the number of times an ad is displayed on search results or websites in network. It doesn't necessarily mean the ad is clicked or seen by a user.
The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget.
The Spend metric refers to the amount of money spent by an advertiser on their campaigns over a specific period of time. It reflects the total cost of running ads, including clicks, impressions, and other costs associated with advertising on Bing.
Spend by Campaign is a metric that shows the amount of money spent on a specific advertising campaign in a given time period. It helps advertisers track and optimize their budget for better ROI.
Spend by Ad Group is a metric that shows how much money has been spent on each ad group in a Bing Ads campaign. It helps advertisers to keep track of their ad spend and identify areas where they can optimize their budget to get the best return on investment.
Revenue by Ad is a metric that shows how much revenue is generated by each individual ad in a campaign. This allows advertisers to analyze which ads are driving the most revenue and optimize their campaign accordingly.
Impression share by ad group is a metric that provides the percentage of times your ads were shown per ad group compared to the total number of times it was eligible to be shown in the search result pages.
The Quality Score by Ad Group metric is a measure of the relevance and quality of your ads and keywords within a specific ad group. A higher score can lead to better ad placement and lower costs per click.