How often your ad was in the first position of all results, as a percentage of your total impressions.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Absolute Top Impression Rate using Databox, follow these steps:
Impressions metric calculates the number of times an ad is displayed on search results or websites in BingAds network. It doesn't necessarily mean the ad is clicked or seen by a user.
Impressions by Ad Group shows the total number of times an ad from a specific ad group is displayed on search results pages or other websites on the Bing Ads network.
Conversions by Ad is a BingAds metric that measures the number of times an ad resulted in a desired action, such as a purchase, lead form submission, or phone call. It helps advertisers understand which ads are driving the most valuable actions.
The Average Position by Campaign metric shows the average ranking of your ad positions for a specific campaign in search results. A higher number means your ad appears closer to the top of the page, and a lower number means it appears closer to the bottom.
Cost per Conversion by Ad is an advertising metric that determines the cost of driving a conversion or desired action by a user through a specific ad. This metric helps advertisers assess the effectiveness of their ad campaigns and optimize spending accordingly.
The Conversion Rate by Campaign metric measures the percentage of clicks on an ad that result in a conversion. It helps advertisers understand which campaigns are driving the most valuable actions on their website.
Impression share by ad group is a metric that provides the percentage of times your ads were shown per ad group compared to the total number of times it was eligible to be shown in the search result pages.
Impression Share by Ad metric measures the percentage of impressions your ad received out of the total number of impressions it was eligible to receive. It helps to understand how often your ad is shown compared to your competitors.