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Microsoft Advertising CTR by Ad Group

CTR by Ad Group is a metric that measures the ratio of clicks to impressions for each ad group. It helps to determine the performance of individual ad groups by indicating the effectiveness of their ads in attracting clicks from potential customers.

With Databox you can track all your metrics from various data sources in one place.

CTR by Ad Group 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "CTR by Ad Group"?
CTR by Ad Group is a metric that measures the click-through rate of ads within a specific ad group. It shows how often people who see your ad in that ad group end up clicking on it. This metric is used to track ad performance and identify which ad groups are generating higher or lower engagement rates, aiding advertisers in optimizing campaigns to maximize results. Higher CTRs indicate more relevant ads and effective targeting, while lower CTRs call for refining ad content or targeting criteria.
Example: If the CTR by ad group for a beauty products campaign shows that the hair care ad group has a higher CTR than the skincare ad group, then the beauty products company may want to invest more in the hair care campaign to increase conversions.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CTR by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CTR by Ad Group using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CTR by Ad Group on the Performance screen
  6. 6
    Get CTR by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CTR by Ad Group
Microsoft Advertising integration with Databox Track CTR by Ad Group from Microsoft Advertising in Databox GET STARTED

Basics

  • Description
    CTR by Ad Group is a metric that measures the ratio of clicks to impressions for each ad group. It helps to determine the performance of individual ad groups by indicating the effectiveness of their ads in attracting clicks from potential customers.
  • Category
    Advertising
  • Subcategory
    CTR
  • Date Added
    2017-09-25
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    http://soapproxy.prod/

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