Impression Share by Ad metric measures the percentage of impressions your ad received out of the total number of impressions it was eligible to receive. It helps to understand how often your ad is shown compared to your competitors.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impression Share by Ad using Databox, follow these steps:
The estimated percentage of impressions your ad did not receive due to issues with your ad ranking.
The percentage of clicks that went to your ads. It is the share of the prospective customer's mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are.
Conversions by Campaign measures the number of actions taken on your website, such as a purchase or sign-up, that resulted from a click on your campaign during a specified time period.
The Conversion Rate by Ad metric measures the number of conversions (such as purchases or sign-ups) generated by each ad, expressed as a percentage of the total clicks received by that ad.
Revenue by Campaign is a metric showing the total revenue generated by each specific campaign in a given timeframe. It helps to assess the effectiveness of each campaign and optimize advertising strategies accordingly.
Return on Ad Spend (ROAS) by Ad metric measures the revenue generated by an ad against the cost to create it. It helps determine the effectiveness of your advertising campaigns and identify which ads are driving the most revenue.
Impression Share by Campaign measures the percentage of impressions received by a particular campaign out of the total eligible impressions, and helps monitor the campaign's reach potential.
Quality Score by Campaign is a metric that rates the relevance and quality of ads within a specific campaign, based on factors such as ad relevance, landing page experience, and expected click-through rate. Higher scores indicate better ad performance and can result in improved ad placement and lower costs.