Return On Ad Spend (ROAS) is a metric that measures the amount of revenue generated by an ad campaign compared to the amount spent on it. It helps to determine the profitability of the campaign.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Return On Ad Spend using Databox, follow these steps:
This dashboard gives you an overview of all the key metrics in your Microsoft Advertising account
Impressions by Ad is a metric that measures the number of times an ad was displayed on a search results page, a website or app. It indicates how many times a user has an opportunity to see an ad.
The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget.
The percentage of clicks that went to your ads. It is the share of the prospective customer's mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are.
Spend by Campaign is a metric that shows the amount of money spent on a specific advertising campaign in a given time period. It helps advertisers track and optimize their budget for better ROI.
Conversion Rate is a crucial metric that measures the percentage of website visitors who complete a desired action, such as making a purchase or filling out a form.
Revenue by Ad Group is a metric that shows the total amount of revenue generated by each ad group. It helps advertisers understand which ad groups are driving the most revenue and optimize their campaigns for better ROI.
ROAS by Ad Group measures the revenue generated by each ad group compared to the amount spent on ads; helps determine which ad groups are driving profits.