Return On Ad Spend (ROAS) is a metric that measures the amount of revenue generated by an ad campaign compared to the amount spent on it. It helps to determine the profitability of the campaign.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Return On Ad Spend using Databox, follow these steps:
This dashboard gives you an overview of all the key metrics in your Microsoft Advertising account
Clicks by Campaign is a metric that measures the total number of clicks on ads within a specific campaign in a given time period. This metric can help advertisers evaluate the performance of each campaign and optimize their ad targeting and bidding strategies accordingly.
Impressions metric calculates the number of times an ad is displayed on search results or websites in network. It doesn't necessarily mean the ad is clicked or seen by a user.
The percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions.
The estimated percentage of impressions your ad did not receive due to issues with your ad ranking.
The percentage of clicks that went to your ads. It is the share of the prospective customer's mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are.
Average CPC by Ad is a metric that shows the average cost per click for each individual ad in a campaign, giving advertisers insight into which ads are performing best and where budget adjustments may be needed.
Revenue by Ad Group is a metric that shows the total amount of revenue generated by each ad group. It helps advertisers understand which ad groups are driving the most revenue and optimize their campaigns for better ROI.
The Quality Score by Ad Group metric is a measure of the relevance and quality of your ads and keywords within a specific ad group. A higher score can lead to better ad placement and lower costs per click.