The percentage of clicks that went to your ads. It is the share of the prospective customer's mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Click Share by Ad Group using Databox, follow these steps:
The Clicks metric measures the number of clicks that your ad or campaign receives from users who are interested in your product or service.
Impressions by Campaign is a metric that shows the number of times your ads were displayed to potential customers within a particular campaign. It provides insight into how frequently your ads are appearing to your target audience.
The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget.
Conversions by Ad Group is a metric that indicates the number of times users clicked on an ad and completed a desired action (conversion) within each ad group. It helps measure the effectiveness of a particular ad group in driving conversions.
Revenue is the total amount of income generated from a particular ad campaign or keyword over a specific period of time.
Return on Ad Spend (ROAS) by Campaign metric measures the revenue generated by an advertising campaign in comparison to the cost of running the campaign, showcased as a ratio. It helps to determine the effectiveness of a campaign by identifying which campaigns are delivering the best returns.
Impression Share by Campaign measures the percentage of impressions received by a particular campaign out of the total eligible impressions, and helps monitor the campaign's reach potential.
Impression Share by Ad metric measures the percentage of impressions your ad received out of the total number of impressions it was eligible to receive. It helps to understand how often your ad is shown compared to your competitors.