The percentage of clicks that went to your ads. It is the share of the prospective customer's mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Click Share by Ad Group using Databox, follow these steps:
Impressions metric calculates the number of times an ad is displayed on search results or websites in network. It doesn't necessarily mean the ad is clicked or seen by a user.
CTR by Campaign is a metric that measures the click-through rate of ads within a given campaign. It indicates how effectively the campaign is engaging the target audience and whether the ads are relevant to users' search queries.
Spend by Campaign is a metric that shows the amount of money spent on a specific advertising campaign in a given time period. It helps advertisers track and optimize their budget for better ROI.
The Cost per Conversion by Campaign metric is the amount spent on a particular campaign divided by the number of conversions attributed to that campaign. It indicates how much it costs to acquire a conversion for a specific campaign, making it easier to identify the most effective campaigns.
The Conversion Rate by Campaign metric measures the percentage of clicks on an ad that result in a conversion. It helps advertisers understand which campaigns are driving the most valuable actions on their website.
Revenue by Campaign is a metric showing the total revenue generated by each specific campaign in a given timeframe. It helps to assess the effectiveness of each campaign and optimize advertising strategies accordingly.
Return On Ad Spend (ROAS) is a metric that measures the amount of revenue generated by an ad campaign compared to the amount spent on it. It helps to determine the profitability of the campaign.
Return on Ad Spend (ROAS) by Campaign metric measures the revenue generated by an advertising campaign in comparison to the cost of running the campaign, showcased as a ratio. It helps to determine the effectiveness of a campaign by identifying which campaigns are delivering the best returns.