Spend by Ad Group is a metric that shows how much money has been spent on each ad group in a Bing Ads campaign. It helps advertisers to keep track of their ad spend and identify areas where they can optimize their budget to get the best return on investment.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Spend by Ad Group using Databox, follow these steps:
This dashboard gives you an overview of all the key metrics in your Microsoft Advertising account
CTR by Ad measures the click-through rate for each individual ad in a Bing Ads campaign. It helps identify high-performing and low-performing ads and aids in optimizing the campaign for better results.
How often your ad was in the first position of all results, as a percentage of your total impressions.
The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget.
The percentage of clicks that went to your ads. It is the share of the prospective customer's mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are.
The Spend metric refers to the amount of money spent by an advertiser on their campaigns over a specific period of time. It reflects the total cost of running ads, including clicks, impressions, and other costs associated with advertising on Bing.
Return on Ad Spend (ROAS) by Ad metric measures the revenue generated by an ad against the cost to create it. It helps determine the effectiveness of your advertising campaigns and identify which ads are driving the most revenue.
Impression share by ad group is a metric that provides the percentage of times your ads were shown per ad group compared to the total number of times it was eligible to be shown in the search result pages.