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Microsoft Advertising Return On Ad Spend by Ad Group

ROAS by Ad Group measures the revenue generated by each ad group compared to the amount spent on ads; helps determine which ad groups are driving profits.

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Return On Ad Spend by Ad Group 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Return On Ad Spend by Ad Group"?
Return On Ad Spend by Ad Group is a metric that measures the revenue generated by an ad group compared to the cost of running it. It helps to determine the effectiveness of a specific ad group, which allows advertisers to optimize their campaigns. It is calculated by dividing the revenue generated by an ad group by the total cost of running it. The higher the return on ad spend by ad group, the better the performance of the ad group.
Example: Ad Group A has a ROAS of 300% while Ad Group B has a ROAS of 150%. This indicates that Ad Group A is generating more revenue per advertising dollar compared to Ad Group B.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Return On Ad Spend by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Return On Ad Spend by Ad Group using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Return On Ad Spend by Ad Group on the Performance screen
  6. 6
    Get Return On Ad Spend by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Return On Ad Spend by Ad Group
Microsoft Advertising integration with Databox Track Return On Ad Spend by Ad Group from Microsoft Advertising in Databox GET STARTED

Basics

  • Description
    ROAS by Ad Group measures the revenue generated by each ad group compared to the amount spent on ads; helps determine which ad groups are driving profits.
  • Category
    Advertising
  • Subcategory
    ROAS
  • Date Added
    2017-09-25
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    http://soapproxy.prod/

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