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Microsoft Advertising Return On Ad Spend by Ad Group

ROAS by Ad Group measures the revenue generated by each ad group compared to the amount spent on ads; helps determine which ad groups are driving profits.

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Return On Ad Spend by Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Return On Ad Spend by Ad Group"?
Return On Ad Spend by Ad Group is a metric that measures the revenue generated by an ad group compared to the cost of running it. It helps to determine the effectiveness of a specific ad group, which allows advertisers to optimize their campaigns. It is calculated by dividing the revenue generated by an ad group by the total cost of running it. The higher the return on ad spend by ad group, the better the performance of the ad group.
Example: Ad Group A has a ROAS of 300% while Ad Group B has a ROAS of 150%. This indicates that Ad Group A is generating more revenue per advertising dollar compared to Ad Group B.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Return On Ad Spend by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Return On Ad Spend by Ad Group using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Return On Ad Spend by Ad Group on the Performance screen
  6. 6
    Get Return On Ad Spend by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Return On Ad Spend by Ad Group
Goals

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Scorecards

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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General

  • Description
    ROAS by Ad Group measures the revenue generated by each ad group compared to the amount spent on ads; helps determine which ad groups are driving profits.
  • Category
    Advertising
  • Subcategory
    ROAS
  • Date Added
    2017-09-25

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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