Return on Ad Spend (ROAS) by Campaign metric measures the revenue generated by an advertising campaign in comparison to the cost of running the campaign, showcased as a ratio. It helps to determine the effectiveness of a campaign by identifying which campaigns are delivering the best returns.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Return On Ad Spend by Campaign using Databox, follow these steps:
The Clicks metric measures the number of clicks that your ad or campaign receives from users who are interested in your product or service.
The percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions.
The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget.
Conversions by Ad is a BingAds metric that measures the number of times an ad resulted in a desired action, such as a purchase, lead form submission, or phone call. It helps advertisers understand which ads are driving the most valuable actions.
The Conversion Rate by Ad Group metric measures the percentage of clicks on an ad that resulted in a desired action such as a purchase or sign-up. This metric helps identify which ad groups are most effective at driving conversions and can guide optimization efforts.
Revenue by Ad Group is a metric that shows the total amount of revenue generated by each ad group. It helps advertisers understand which ad groups are driving the most revenue and optimize their campaigns for better ROI.
ROAS by Ad Group measures the revenue generated by each ad group compared to the amount spent on ads; helps determine which ad groups are driving profits.
The Quality Score by Ad Group metric is a measure of the relevance and quality of your ads and keywords within a specific ad group. A higher score can lead to better ad placement and lower costs per click.