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Microsoft Advertising Return On Ad Spend by Campaign

Return on Ad Spend (ROAS) by Campaign metric measures the revenue generated by an advertising campaign in comparison to the cost of running the campaign, showcased as a ratio. It helps to determine the effectiveness of a campaign by identifying which campaigns are delivering the best returns.

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Return On Ad Spend by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Return On Ad Spend by Campaign"?
Return On Ad Spend (ROAS) by Campaign is a performance indicator that measures the effectiveness of a specific campaign in generating revenue compared to the advertising costs. It represents the dollar amount of revenue generated for every dollar spent on advertising. With this metric, advertisers can evaluate the successfulness of their campaigns, identify which campaigns are generating the highest return on investment, and optimize budget allocation towards profitable campaigns. Higher ROAS numbers indicate that the campaign is more efficient and profitable, leading to greater business success.
Example: A company running multiple campaigns for different product categories can use the Return On Ad Spend by Campaign metric to determine which campaign is generating the most revenue for every dollar spent. They can then allocate more budget towards the successful campaigns to optimize overall ROI.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Return On Ad Spend by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Return On Ad Spend by Campaign using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Return On Ad Spend by Campaign on the Performance screen
  6. 6
    Get Return On Ad Spend by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Return On Ad Spend by Campaign
Microsoft Advertising integration with Databox Track Return On Ad Spend by Campaign from Microsoft Advertising in Databox GET STARTED

General

  • Description
    Return on Ad Spend (ROAS) by Campaign metric measures the revenue generated by an advertising campaign in comparison to the cost of running the campaign, showcased as a ratio. It helps to determine the effectiveness of a campaign by identifying which campaigns are delivering the best returns.
  • Category
    Advertising
  • Subcategory
    ROAS
  • Date Added
    2017-09-25

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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