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Microsoft Advertising Return On Ad Spend by Campaign

Return on Ad Spend (ROAS) by Campaign metric measures the revenue generated by an advertising campaign in comparison to the cost of running the campaign, showcased as a ratio. It helps to determine the effectiveness of a campaign by identifying which campaigns are delivering the best returns.

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Return On Ad Spend by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Return On Ad Spend by Campaign"?
Return On Ad Spend (ROAS) by Campaign is a performance indicator that measures the effectiveness of a specific campaign in generating revenue compared to the advertising costs. It represents the dollar amount of revenue generated for every dollar spent on advertising. With this metric, advertisers can evaluate the successfulness of their campaigns, identify which campaigns are generating the highest return on investment, and optimize budget allocation towards profitable campaigns. Higher ROAS numbers indicate that the campaign is more efficient and profitable, leading to greater business success.
Example: A company running multiple campaigns for different product categories can use the Return On Ad Spend by Campaign metric to determine which campaign is generating the most revenue for every dollar spent. They can then allocate more budget towards the successful campaigns to optimize overall ROI.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Return On Ad Spend by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Return On Ad Spend by Campaign using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Return On Ad Spend by Campaign on the Performance screen
  6. 6
    Get Return On Ad Spend by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Return On Ad Spend by Campaign
Goals

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Scorecards

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Microsoft Advertising integration with Databox Track Return On Ad Spend by Campaign from Microsoft Advertising in Databox GET STARTED

Basics

  • Description
    Return on Ad Spend (ROAS) by Campaign metric measures the revenue generated by an advertising campaign in comparison to the cost of running the campaign, showcased as a ratio. It helps to determine the effectiveness of a campaign by identifying which campaigns are delivering the best returns.
  • Category
    Advertising
  • Subcategory
    ROAS
  • Date Added
    2017-09-25
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    http://soapproxy.prod/

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