Return on Ad Spend (ROAS) by Campaign metric measures the revenue generated by an advertising campaign in comparison to the cost of running the campaign, showcased as a ratio. It helps to determine the effectiveness of a campaign by identifying which campaigns are delivering the best returns.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Return On Ad Spend by Campaign using Databox, follow these steps:
Impressions by Ad Group shows the total number of times an ad from a specific ad group is displayed on search results pages or other websites on the Bing Ads network.
CTR by Ad measures the click-through rate for each individual ad in a Bing Ads campaign. It helps identify high-performing and low-performing ads and aids in optimizing the campaign for better results.
Conversions metric represents the number of times a user completes a desired action after clicking on your Bing Ads campaign, such as making a purchase or filling out a form.
Cost per Conversion is a performance metric that measures the average cost incurred by an advertiser to achieve a desired action, such as a sale or lead. It helps assess the effectiveness and profitability of a marketing campaign.
Cost per Conversion by Ad Group is a metric that computes the cost of acquiring one conversion for each ad group in your campaign. It helps you evaluate the effectiveness of your ad groups in driving conversions and enables you to make data-driven decisions on how to optimize your budget and bidding strategy.
Cost per Conversion by Ad is an advertising metric that determines the cost of driving a conversion or desired action by a user through a specific ad. This metric helps advertisers assess the effectiveness of their ad campaigns and optimize spending accordingly.
The Conversion Rate by Campaign metric measures the percentage of clicks on an ad that result in a conversion. It helps advertisers understand which campaigns are driving the most valuable actions on their website.
Quality Score by Campaign is a metric that rates the relevance and quality of ads within a specific campaign, based on factors such as ad relevance, landing page experience, and expected click-through rate. Higher scores indicate better ad performance and can result in improved ad placement and lower costs.