Revenue is the total amount of income generated from a particular ad campaign or keyword over a specific period of time.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Revenue using Databox, follow these steps:
This dashboard gives you an overview of all the key metrics in your Microsoft Advertising account
Impressions metric calculates the number of times an ad is displayed on search results or websites in network. It doesn't necessarily mean the ad is clicked or seen by a user.
Impressions by Ad Group shows the total number of times an ad from a specific ad group is displayed on search results pages or other websites on the Bing Ads network.
CTR by Ad Group is a metric that measures the ratio of clicks to impressions for each ad group. It helps to determine the performance of individual ad groups by indicating the effectiveness of their ads in attracting clicks from potential customers.
The percentage of clicks that went to your ads. It is the share of the prospective customer's mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are.
The average cost-per-click (CPC) metric shows the average amount that an advertiser pays for each click on their ad, calculated on an ad group level. This helps to monitor and optimize campaigns to achieve better ROI.
The Conversion Rate by Campaign metric measures the percentage of clicks on an ad that result in a conversion. It helps advertisers understand which campaigns are driving the most valuable actions on their website.
Return On Ad Spend (ROAS) is a metric that measures the amount of revenue generated by an ad campaign compared to the amount spent on it. It helps to determine the profitability of the campaign.
Return on Ad Spend (ROAS) by Campaign metric measures the revenue generated by an advertising campaign in comparison to the cost of running the campaign, showcased as a ratio. It helps to determine the effectiveness of a campaign by identifying which campaigns are delivering the best returns.