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Microsoft Advertising Conversion Rate by Ad Group

The Conversion Rate by Ad Group metric measures the percentage of clicks on an ad that resulted in a desired action such as a purchase or sign-up. This metric helps identify which ad groups are most effective at driving conversions and can guide optimization efforts.

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Conversion Rate by Ad Group 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Conversion Rate by Ad Group"?
The Conversion Rate by Ad Group metric measures the percentage of clicks on an ad that resulted in a desired action, such as a sale, sign-up or download, within a specific ad group. This metric helps advertisers understand the effectiveness of their ad campaigns and identify which ad groups are generating the most conversions. By optimizing ad groups with high conversion rates and making adjustments to those with low conversion rates, advertisers can maximize their return on investment.
Example: The Conversion Rate by Ad Group metric can be used to identify which ad groups have the highest conversion rates, allowing you to allocate more budget to these high-performing groups to drive even more conversions.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Conversion Rate by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Conversion Rate by Ad Group using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Conversion Rate by Ad Group on the Performance screen
  6. 6
    Get Conversion Rate by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Conversion Rate by Ad Group
Microsoft Advertising integration with Databox Track Conversion Rate by Ad Group from Microsoft Advertising in Databox GET STARTED

Basics

  • Description
    The Conversion Rate by Ad Group metric measures the percentage of clicks on an ad that resulted in a desired action such as a purchase or sign-up. This metric helps identify which ad groups are most effective at driving conversions and can guide optimization efforts.
  • Category
    Advertising
  • Subcategory
    Conversions
  • Date Added
    2017-09-25
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    http://soapproxy.prod/

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