Impressions by Ad Group shows the total number of times an ad from a specific ad group is displayed on search results pages or other websites on the Bing Ads network.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions by Ad Group using Databox, follow these steps:
The Average CPC (cost-per-click) is the average amount paid for each click on a BingAds ad, determined by dividing the total cost of clicks by the total number of clicks received.
The Spend metric in BingAds refers to the amount of money spent by an advertiser on their campaigns over a specific period of time. It reflects the total cost of running ads, including clicks, impressions, and other costs associated with advertising on Bing.
Spend by Ad is a performance metric in BingAds that displays the total cost of running individual ads. This metric helps advertisers to track and optimize their spending on specific ads for better ROI.
The Average Position metric indicates the typical ranking of your ads compared to other ads, with 1 being the highest possible ranking and anything below 4 considered low.
The Average Position by Campaign metric shows the average ranking of your ad positions for a specific campaign in search results. A higher number means your ad appears closer to the top of the page, and a lower number means it appears closer to the bottom.
Cost per Conversion by Ad is an advertising metric that determines the cost of driving a conversion or desired action by a user through a specific ad. This metric helps advertisers assess the effectiveness of their ad campaigns and optimize spending accordingly.
The Conversion Rate by Ad Group metric measures the percentage of clicks on an ad that resulted in a desired action such as a purchase or sign-up. This metric helps identify which ad groups are most effective at driving conversions and can guide optimization efforts.
Impression Share by Campaign measures the percentage of impressions received by a particular campaign out of the total eligible impressions, and helps monitor the campaign's reach potential.