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Microsoft Advertising Impressions by Ad Group

Impressions by Ad Group shows the total number of times an ad from a specific ad group is displayed on search results pages or other websites on the Bing Ads network.

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Impressions by Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions by Ad Group"?
The Impressions by Ad Group metric represents the number of times ads in a specific ad group were displayed to users on Bing search results pages or partner sites. It is an important metric as it measures the potential reach of the ad group and can give insights into the effectiveness of its targeting, ad copy and keywords. A high number of impressions may indicate a successful ad group, but it's important to also consider other metrics such as click-through rate and conversion rate to fully evaluate the performance.
Example: Ad Group A received 10,000 Impressions last week, while Ad Group B only received 5,000 Impressions. This data can inform marketing decisions on which Ad Group to allocate more resources towards in order to increase potential conversions.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions by Ad Group using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions by Ad Group on the Performance screen
  6. 6
    Get Impressions by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions by Ad Group
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Microsoft Advertising integration with Databox Track Impressions by Ad Group from Microsoft Advertising in Databox GET STARTED

General

  • Description
    Impressions by Ad Group shows the total number of times an ad from a specific ad group is displayed on search results pages or other websites on the Bing Ads network.
  • Category
    Advertising
  • Subcategory
    Impressions
  • Date Added
    2017-09-25

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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