The average cost-per-click (CPC) metric shows the average amount that an advertiser pays for each click on their ad, calculated on an ad group level. This helps to monitor and optimize campaigns to achieve better ROI.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average CPC by Ad Group using Databox, follow these steps:
This dashboard gives you an overview of all the key metrics in your Microsoft Advertising account
The Clicks metric measures the number of clicks that your ad or campaign receives from users who are interested in your product or service.
CTR by Campaign is a metric that measures the click-through rate of ads within a given campaign. It indicates how effectively the campaign is engaging the target audience and whether the ads are relevant to users' search queries.
How often your ad was in the first position of all results, as a percentage of your total impressions.
Conversion Rate is a crucial metric that measures the percentage of website visitors who complete a desired action, such as making a purchase or filling out a form.
Revenue by Ad is a metric that shows how much revenue is generated by each individual ad in a campaign. This allows advertisers to analyze which ads are driving the most revenue and optimize their campaign accordingly.
Return on Ad Spend (ROAS) by Ad metric measures the revenue generated by an ad against the cost to create it. It helps determine the effectiveness of your advertising campaigns and identify which ads are driving the most revenue.
Impression Share by Campaign measures the percentage of impressions received by a particular campaign out of the total eligible impressions, and helps monitor the campaign's reach potential.
Impression Share by Ad metric measures the percentage of impressions your ad received out of the total number of impressions it was eligible to receive. It helps to understand how often your ad is shown compared to your competitors.