The average cost-per-click (CPC) metric shows the average amount that an advertiser pays for each click on their ad, calculated on an ad group level. This helps to monitor and optimize campaigns to achieve better ROI.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average CPC by Ad Group using Databox, follow these steps:
This dashboard gives you an overview of all the key metrics in your Microsoft Advertising account
Clicks by Campaign is a metric that measures the total number of clicks on ads within a specific campaign in a given time period. This metric can help advertisers evaluate the performance of each campaign and optimize their ad targeting and bidding strategies accordingly.
Impressions metric calculates the number of times an ad is displayed on search results or websites in network. It doesn't necessarily mean the ad is clicked or seen by a user.
Impressions by Campaign is a metric that shows the number of times your ads were displayed to potential customers within a particular campaign. It provides insight into how frequently your ads are appearing to your target audience.
Impressions by Ad is a metric that measures the number of times an ad was displayed on a search results page, a website or app. It indicates how many times a user has an opportunity to see an ad.
CTR by Campaign is a metric that measures the click-through rate of ads within a given campaign. It indicates how effectively the campaign is engaging the target audience and whether the ads are relevant to users' search queries.
The Spend metric refers to the amount of money spent by an advertiser on their campaigns over a specific period of time. It reflects the total cost of running ads, including clicks, impressions, and other costs associated with advertising on Bing.
Cost per Conversion is a performance metric that measures the average cost incurred by an advertiser to achieve a desired action, such as a sale or lead. It helps assess the effectiveness and profitability of a marketing campaign.
Impression Share by Ad metric measures the percentage of impressions your ad received out of the total number of impressions it was eligible to receive. It helps to understand how often your ad is shown compared to your competitors.