The average cost-per-click (CPC) metric shows the average amount that an advertiser pays for each click on their ad, calculated on an ad group level. This helps to monitor and optimize campaigns to achieve better ROI.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average CPC by Ad Group using Databox, follow these steps:
This dashboard gives you an overview of all the key metrics in your Microsoft Advertising account
Clicks by Ad is a metric that measures the number of times an ad is clicked by users, providing insight into the effectiveness of an ad in generating user engagement with the ad's content or page.
The estimated percentage of impressions your ad did not receive due to issues with your ad ranking.
The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget.
Spend by Campaign is a metric that shows the amount of money spent on a specific advertising campaign in a given time period. It helps advertisers track and optimize their budget for better ROI.
Revenue is the total amount of income generated from a particular ad campaign or keyword over a specific period of time.
Revenue by Ad Group is a metric that shows the total amount of revenue generated by each ad group. It helps advertisers understand which ad groups are driving the most revenue and optimize their campaigns for better ROI.
Impression share is the percentage of available impressions that your ads received. It measures the impact and visibility of your ads against competitors.
The Quality Score by Ad Group metric is a measure of the relevance and quality of your ads and keywords within a specific ad group. A higher score can lead to better ad placement and lower costs per click.