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Microsoft Advertising Average CPC by Ad Group

The average cost-per-click (CPC) metric shows the average amount that an advertiser pays for each click on their ad, calculated on an ad group level. This helps to monitor and optimize campaigns to achieve better ROI.

With Databox you can track all your metrics from various data sources in one place.

Average CPC by Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Average CPC by Ad Group"?
The Average CPC by Ad Group metric is an important performance indicator for campaigns. It shows the average cost per click for each individual ad group within a campaign. This data can help advertisers assess the effectiveness of their ad groups as well as adjust their bidding strategies to optimize their ROI. It can also show which ad groups might be underperforming and require attention. By monitoring this metric, advertisers can make informed decisions about how to allocate their advertising budget.
Example: For a fashion retailer, the Average CPC by Ad Group metric shows that the "Summer Dresses" ad group has a higher cost per click than the "T-Shirts" ad group, indicating that bid adjustments should be made to optimize ad spend.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Average CPC by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average CPC by Ad Group using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average CPC by Ad Group on the Performance screen
  6. 6
    Get Average CPC by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average CPC by Ad Group
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Microsoft Advertising integration with Databox Track Average CPC by Ad Group from Microsoft Advertising in Databox GET STARTED

Microsoft Advertising Average CPC by Ad Group included in Dashboard Templates 1

  • Live view

    Microsoft Advertising Overview

    This dashboard gives you an overview of all the key metrics in your Microsoft Advertising account

    Microsoft Advertising

General

  • Description
    The average cost-per-click (CPC) metric shows the average amount that an advertiser pays for each click on their ad, calculated on an ad group level. This helps to monitor and optimize campaigns to achieve better ROI.
  • Category
    Advertising
  • Subcategory
    CPC
  • Date Added
    2017-09-25

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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