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Microsoft Advertising Quality Score by Ad Group

The Quality Score by Ad Group metric is a measure of the relevance and quality of your ads and keywords within a specific ad group. A higher score can lead to better ad placement and lower costs per click.

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Quality Score by Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Quality Score by Ad Group"?
The Quality Score by Ad Group is a metric that measures the relevance and effectiveness of an ad group's keywords, ad copy, and landing pages. It ranges from 1 to 10, with 10 being the highest score. A higher Quality Score means better ad positioning and lower advertising costs. Improving the Quality Score requires optimizing ad relevance, click-through rate, and landing page experience.
Example: For a car dealership running ads on Microsoft Advertising, the Quality Score by Ad Group metric helps identify which ad groups are performing well in terms of relevance and engagement, allowing them to allocate budget accordingly and optimize their campaigns for better ROI.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Quality Score by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Quality Score by Ad Group using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Quality Score by Ad Group on the Performance screen
  6. 6
    Get Quality Score by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Quality Score by Ad Group
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Microsoft Advertising integration with Databox Track Quality Score by Ad Group from Microsoft Advertising in Databox GET STARTED

General

  • Description
    The Quality Score by Ad Group metric is a measure of the relevance and quality of your ads and keywords within a specific ad group. A higher score can lead to better ad placement and lower costs per click.
  • Category
    Advertising
  • Date Added
    2017-09-25

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    10
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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