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Microsoft Advertising Quality Score by Ad Group

The Quality Score by Ad Group metric is a measure of the relevance and quality of your ads and keywords within a specific ad group. A higher score can lead to better ad placement and lower costs per click.

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Quality Score by Ad Group 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Quality Score by Ad Group"?
The Quality Score by Ad Group is a metric that measures the relevance and effectiveness of an ad group's keywords, ad copy, and landing pages. It ranges from 1 to 10, with 10 being the highest score. A higher Quality Score means better ad positioning and lower advertising costs. Improving the Quality Score requires optimizing ad relevance, click-through rate, and landing page experience.
Example: For a car dealership running ads on Microsoft Advertising, the Quality Score by Ad Group metric helps identify which ad groups are performing well in terms of relevance and engagement, allowing them to allocate budget accordingly and optimize their campaigns for better ROI.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Quality Score by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Quality Score by Ad Group using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Quality Score by Ad Group on the Performance screen
  6. 6
    Get Quality Score by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Quality Score by Ad Group
Microsoft Advertising integration with Databox Track Quality Score by Ad Group from Microsoft Advertising in Databox GET STARTED

Basics

  • Description
    The Quality Score by Ad Group metric is a measure of the relevance and quality of your ads and keywords within a specific ad group. A higher score can lead to better ad placement and lower costs per click.
  • Category
    Advertising
  • Date Added
    2017-09-25
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    http://soapproxy.prod/

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