The percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Top Impression Rate using Databox, follow these steps:
Clicks by Ad is a BingAds metric that measures the number of times an ad is clicked by users, providing insight into the effectiveness of an ad in generating user engagement with the ad's content or page.
CTR (Click-Through Rate) is the ratio of clicks to total impressions of an ad. It measures ad engagement and indicates how relevant the ad is to the intended audience.
CTR by Campaign is a metric that measures the click-through rate of ads within a given campaign on BingAds. It indicates how effectively the campaign is engaging the target audience and whether the ads are relevant to users' search queries.
The estimated percentage of impressions your ad did not receive due to issues with your ad ranking.
Cost per Conversion is a performance metric that measures the average cost incurred by an advertiser to achieve a desired action, such as a sale or lead. It helps assess the effectiveness and profitability of a marketing campaign.
Cost per Conversion by Ad Group is a metric that computes the cost of acquiring one conversion for each ad group in your BingAds campaign. It helps you evaluate the effectiveness of your ad groups in driving conversions and enables you to make data-driven decisions on how to optimize your budget and bidding strategy.
Revenue by Campaign is a metric showing the total revenue generated by each specific campaign in a given timeframe. It helps to assess the effectiveness of each campaign and optimize advertising strategies accordingly.
ROAS by Ad Group measures the revenue generated by each ad group compared to the amount spent on ads; helps determine which ad groups are driving profits.