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Microsoft Advertising Average CPC

The Average CPC (cost-per-click) is the average amount paid for each click on an ad, determined by dividing the total cost of clicks by the total number of clicks received.

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Average CPC 2.190,879

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Tech details

Average CPC (Cost per Click) is a metric that measures the amount advertisers pay for each click on their ads. It is calculated by dividing the total cost of clicks by the total number of clicks. The average CPC is important because it helps advertisers understand how much they are spending to acquire each click and provides insight into the effectiveness and efficiency of their advertising campaigns. By monitoring and optimizing their average CPC, advertisers can improve their Return on Investment and achieve their advertising goals at a manageable cost.

Example: A company that sells luxury watches wants to optimize their campaign. They use the average CPC metric to determine which keywords are driving the most clicks at the lowest cost.

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How to track Average CPC in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average CPC using Databox, follow these steps:

1
Connect Microsoft Advertising that contains the metric you want to track
2
Select the metric you want to track from the list of available metrics
3
Drag and drop the selected metric onto your dashboard
4
Watch your dashboard populate in seconds
5
Put Average CPC on the Performance screen
6
Get Average CPC performance daily with Scorecards or as a weekly digest
7
Set Goals to track and improve performance of Average CPC

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