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Microsoft Advertising Impression Share Percent

Impression share is the percentage of available impressions that your ads received. It measures the impact and visibility of your ads against competitors.

With Databox you can track all your metrics from various data sources in one place.

Impression Share Percent 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impression Share Percent"?
Impression Share refers to the percentage of impressions you received compared to the total number of impressions your ads were eligible to receive in a specific time period. It provides insights into whether your campaigns are performing well and reaching your target audience or not. Higher impression share indicates that your ads are being seen by more people, while a lower impression share indicates a missed opportunity to engage potential customers. By improving your impression share, you can increase your reach and maximize the impact of your campaigns.
Example: For a company with a limited ad budget, Impressions Share data can help optimize ads by determining which keywords are driving the most traffic and where to allocate more funds.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Impression Share Percent in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impression Share Percent using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impression Share Percent on the Performance screen
  6. 6
    Get Impression Share Percent performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impression Share Percent
Microsoft Advertising integration with Databox Track Impression Share Percent from Microsoft Advertising in Databox GET STARTED

General

  • Description
    Impression share is the percentage of available impressions that your ads received. It measures the impact and visibility of your ads against competitors.
  • Category
    Advertising
  • Subcategory
    Impressions
  • Date Added
    2017-09-25

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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