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Microsoft Advertising Impression Share by Campaign

Impression Share by Campaign measures the percentage of impressions received by a particular campaign out of the total eligible impressions, and helps monitor the campaign's reach potential.

With Databox you can track all your metrics from various data sources in one place.

Impression Share by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Impression Share by Campaign"?
Impression Share by Campaign is a metric that measures the percentage of impressions that your ad received compared to the total number of impressions that your ad was eligible to receive. This metric helps you understand how well your campaigns are performing in terms of reaching their potential audience. By analyzing this metric, you can identify the areas where you're losing out on impressions and take steps to improve your campaigns and increase your reach.
Example: A company wants to analyze the effectiveness of its different campaigns across multiple advertising platforms. Using the Impressions Share by Campaign metric, they can determine which campaigns are being seen by the most potential customers and adjust their strategies accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impression Share by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impression Share by Campaign using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impression Share by Campaign on the Performance screen
  6. 6
    Get Impression Share by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impression Share by Campaign
Microsoft Advertising integration with Databox Track Impression Share by Campaign from Microsoft Advertising in Databox GET STARTED

Basics

  • Description
    Impression Share by Campaign measures the percentage of impressions received by a particular campaign out of the total eligible impressions, and helps monitor the campaign's reach potential.
  • Category
    Advertising
  • Subcategory
    Impressions
  • Date Added
    2017-09-25
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    http://soapproxy.prod/

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