The percentage of clicks that went to your ads. It is the share of the prospective customer's mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Click Share using Databox, follow these steps:
Clicks by Campaign is a metric that measures the total number of clicks on ads within a specific campaign in a given time period. This metric can help advertisers evaluate the performance of each campaign and optimize their ad targeting and bidding strategies accordingly.
Impressions by Ad is a metric that measures the number of times an ad was displayed on a search results page, a website or app. It indicates how many times a user has an opportunity to see an ad.
CTR (Click-Through Rate) is the ratio of clicks to total impressions of an ad. It measures ad engagement and indicates how relevant the ad is to the intended audience.
The percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions.
The average cost-per-click (CPC) metric shows the average amount that an advertiser pays for each click on their ad, calculated on an ad group level. This helps to monitor and optimize campaigns to achieve better ROI.
The Spend metric refers to the amount of money spent by an advertiser on their campaigns over a specific period of time. It reflects the total cost of running ads, including clicks, impressions, and other costs associated with advertising on Bing.
Revenue by Campaign is a metric showing the total revenue generated by each specific campaign in a given timeframe. It helps to assess the effectiveness of each campaign and optimize advertising strategies accordingly.
Revenue by Ad Group is a metric that shows the total amount of revenue generated by each ad group. It helps advertisers understand which ad groups are driving the most revenue and optimize their campaigns for better ROI.