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Microsoft Advertising Average CPC by Campaign

The Average CPC by Campaign metric represents the average cost per click (CPC) for each campaign in your account, calculated by dividing the total cost of clicks by the total number of clicks received for each campaign. This metric can help you to optimize your bidding strategy and allocate your budget effectively.

With Databox you can track all your metrics from various data sources in one place.

Average CPC by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Average CPC by Campaign"?
The Average CPC (Cost Per Click) by Campaign metric is a measure of the average amount spent per click for a specific campaign. This metric indicates the effectiveness of a specific campaign in driving traffic and engagement. By analyzing this metric, advertisers can optimize their campaigns by adjusting their bids, targeting or ad copy to achieve a better ROI. Lower Average CPCs usually result in higher profitability for advertisers and is an important metric to track when evaluating the performance of a campaign.
Example: The average CPC by campaign metric can help a business determine which advertising campaigns are resulting in lower cost clicks and which campaigns are costing more per click, allowing them to optimize their ad spend accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Average CPC by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average CPC by Campaign using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average CPC by Campaign on the Performance screen
  6. 6
    Get Average CPC by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average CPC by Campaign
Microsoft Advertising integration with Databox Track Average CPC by Campaign from Microsoft Advertising in Databox GET STARTED

Microsoft Advertising Average CPC by Campaign included in Dashboard Templates 1

  • Live view

    Microsoft Advertising Overview

    This dashboard gives you an overview of all the key metrics in your Microsoft Advertising account

    Microsoft Advertising

General

  • Description
    The Average CPC by Campaign metric represents the average cost per click (CPC) for each campaign in your account, calculated by dividing the total cost of clicks by the total number of clicks received for each campaign. This metric can help you to optimize your bidding strategy and allocate your budget effectively.
  • Category
    Advertising
  • Subcategory
    CPC
  • Date Added
    2017-09-25

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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