The Average CPC by Campaign metric represents the average cost per click (CPC) for each campaign in your BingAds account, calculated by dividing the total cost of clicks by the total number of clicks received for each campaign. This metric can help you to optimize your bidding strategy and allocate your budget effectively.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average CPC by Campaign using Databox, follow these steps:
This dashboard gives you an overview of all the key metrics in your Microsoft Advertising account
Impressions by Ad is a metric that measures the number of times an ad was displayed on a search results page, a website or app. It indicates how many times a user has an opportunity to see an ad.
CTR by Ad measures the click-through rate for each individual ad in a Bing Ads campaign. It helps identify high-performing and low-performing ads and aids in optimizing the campaign for better results.
The estimated percentage of impressions your ad did not receive due to issues with your ad ranking.
Average CPC by Ad is a BingAds metric that shows the average cost per click for each individual ad in a campaign, giving advertisers insight into which ads are performing best and where budget adjustments may be needed.
Spend by Campaign is a metric that shows the amount of money spent on a specific advertising campaign in a given time period. It helps advertisers track and optimize their budget for better ROI.
Spend by Ad Group is a metric that shows how much money has been spent on each ad group in a Bing Ads campaign. It helps advertisers to keep track of their ad spend and identify areas where they can optimize their budget to get the best return on investment.
Quality Score by Campaign is a BingAds metric that rates the relevance and quality of ads within a specific campaign, based on factors such as ad relevance, landing page experience, and expected click-through rate. Higher scores indicate better ad performance and can result in improved ad placement and lower costs.
The Quality Score by Ad Group metric is a measure of the relevance and quality of your ads and keywords within a specific ad group. A higher score can lead to better ad placement and lower costs per click.