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Microsoft Advertising Average CPC by Campaign

The Average CPC by Campaign metric represents the average cost per click (CPC) for each campaign in your account, calculated by dividing the total cost of clicks by the total number of clicks received for each campaign. This metric can help you to optimize your bidding strategy and allocate your budget effectively.

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Average CPC by Campaign 2.190,879

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About
Technical Details

The Average CPC (Cost Per Click) by Campaign metric is a measure of the average amount spent per click for a specific campaign. This metric indicates the effectiveness of a specific campaign in driving traffic and engagement. By analyzing this metric, advertisers can optimize their campaigns by adjusting their bids, targeting or ad copy to achieve a better ROI. Lower Average CPCs usually result in higher profitability for advertisers and is an important metric to track when evaluating the performance of a campaign.

Example: The average CPC by campaign metric can help a business determine which advertising campaigns are resulting in lower cost clicks and which campaigns are costing more per click, allowing them to optimize their ad spend accordingly.

Visualizations

Bar and Line Chart

Used to show comparisons between values.

How to track Average CPC by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average CPC by Campaign using Databox, follow these steps:

1
Connect Microsoft Advertising that contains the metric you want to track
2
Select the metric you want to track from the list of available metrics
3
Drag and drop the selected metric onto your dashboard
4
Watch your dashboard populate in seconds
5
Put Average CPC by Campaign on the Performance screen
6
Get Average CPC by Campaign performance daily with Scorecards or as a weekly digest
7
Set Goals to track and improve performance of Average CPC by Campaign

Goals

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