The Average CPC by Campaign metric represents the average cost per click (CPC) for each campaign in your account, calculated by dividing the total cost of clicks by the total number of clicks received for each campaign. This metric can help you to optimize your bidding strategy and allocate your budget effectively.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average CPC by Campaign using Databox, follow these steps:
This dashboard gives you an overview of all the key metrics in your Microsoft Advertising account
Impressions by Campaign is a metric that shows the number of times your ads were displayed to potential customers within a particular campaign. It provides insight into how frequently your ads are appearing to your target audience.
CTR by Ad Group is a metric that measures the ratio of clicks to impressions for each ad group. It helps to determine the performance of individual ad groups by indicating the effectiveness of their ads in attracting clicks from potential customers.
The Average CPC (cost-per-click) is the average amount paid for each click on an ad, determined by dividing the total cost of clicks by the total number of clicks received.
Average CPC by Ad is a metric that shows the average cost per click for each individual ad in a campaign, giving advertisers insight into which ads are performing best and where budget adjustments may be needed.
Cost per Conversion by Ad is an advertising metric that determines the cost of driving a conversion or desired action by a user through a specific ad. This metric helps advertisers assess the effectiveness of their ad campaigns and optimize spending accordingly.
Return On Ad Spend (ROAS) is a metric that measures the amount of revenue generated by an ad campaign compared to the amount spent on it. It helps to determine the profitability of the campaign.
ROAS by Ad Group measures the revenue generated by each ad group compared to the amount spent on ads; helps determine which ad groups are driving profits.
Return on Ad Spend (ROAS) by Ad metric measures the revenue generated by an ad against the cost to create it. It helps determine the effectiveness of your advertising campaigns and identify which ads are driving the most revenue.