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Microsoft Advertising Average CPC by Campaign

The Average CPC by Campaign metric represents the average cost per click (CPC) for each campaign in your BingAds account, calculated by dividing the total cost of clicks by the total number of clicks received for each campaign. This metric can help you to optimize your bidding strategy and allocate your budget effectively.

With Databox you can track all your metrics from various data sources in one place.

Average CPC by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Average CPC by Campaign"?
The Average CPC (Cost Per Click) by Campaign metric is a measure of the average amount spent per click for a specific BingAds campaign. This metric indicates the effectiveness of a specific campaign in driving traffic and engagement. By analyzing this metric, advertisers can optimize their campaigns by adjusting their bids, targeting or ad copy to achieve a better ROI. Lower Average CPCs usually result in higher profitability for advertisers and is an important metric to track when evaluating the performance of a BingAds campaign.
Example: The average CPC by campaign metric can help a business determine which advertising campaigns are resulting in lower cost clicks and which campaigns are costing more per click, allowing them to optimize their ad spend accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Average CPC by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average CPC by Campaign using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average CPC by Campaign on the Performance screen
  6. 6
    Get Average CPC by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average CPC by Campaign
Microsoft Advertising integration with Databox Track Average CPC by Campaign from Microsoft Advertising in Databox GET STARTED

Microsoft Advertising Average CPC by Campaign included in Dashboard Templates 1

  • Live view

    Microsoft Advertising Overview

    This dashboard gives you an overview of all the key metrics in your Microsoft Advertising account

    Microsoft Advertising

Basics

  • Description
    The Average CPC by Campaign metric represents the average cost per click (CPC) for each campaign in your BingAds account, calculated by dividing the total cost of clicks by the total number of clicks received for each campaign. This metric can help you to optimize your bidding strategy and allocate your budget effectively.
  • Category
    Advertising
  • Subcategory
    CPC
  • Date Added
    2017-09-25
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    hourly, daily, weekly, monthly, yearly
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    http://soapproxy.prod/

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