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Microsoft Advertising Impression Share by Ad Group

Impression share by ad group is a metric that provides the percentage of times your ads were shown per ad group compared to the total number of times it was eligible to be shown in the search result pages.

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Impression Share by Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impression Share by Ad Group"?
Impression Share by Ad Group is a metric that measures the percentage of impressions that an Ad Group received compared to the total number of impressions it was eligible to receive. It indicates how well an Ad Group is performing in terms of ad delivery and keyword targeting. A high Impression Share indicates that an Ad Group is reaching its target audience effectively, while a low one could mean that there are issues with targeting or bidding strategies. By analyzing this metric, advertisers can adjust their targeting or bidding strategies to increase their reach and drive more conversions.
Example: For a high-priority ad group promoting a niche product, a low Impressions Share by Ad Group could indicate insufficient daily budget.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impression Share by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impression Share by Ad Group using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impression Share by Ad Group on the Performance screen
  6. 6
    Get Impression Share by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impression Share by Ad Group
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Microsoft Advertising integration with Databox Track Impression Share by Ad Group from Microsoft Advertising in Databox GET STARTED

General

  • Description
    Impression share by ad group is a metric that provides the percentage of times your ads were shown per ad group compared to the total number of times it was eligible to be shown in the search result pages.
  • Category
    Advertising
  • Subcategory
    Impressions
  • Date Added
    2017-09-25

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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