Spend by Ad is a performance metric that displays the total cost of running individual ads. This metric helps advertisers to track and optimize their spending on specific ads for better ROI.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Spend by Ad using Databox, follow these steps:
This dashboard gives you an overview of all the key metrics in your Microsoft Advertising account
Impressions by Ad Group shows the total number of times an ad from a specific ad group is displayed on search results pages or other websites on the Bing Ads network.
Impressions by Ad is a metric that measures the number of times an ad was displayed on a search results page, a website or app. It indicates how many times a user has an opportunity to see an ad.
Spend by Ad Group is a metric that shows how much money has been spent on each ad group in a Bing Ads campaign. It helps advertisers to keep track of their ad spend and identify areas where they can optimize their budget to get the best return on investment.
Cost per Conversion is a performance metric that measures the average cost incurred by an advertiser to achieve a desired action, such as a sale or lead. It helps assess the effectiveness and profitability of a marketing campaign.
Conversion Rate is a crucial metric that measures the percentage of website visitors who complete a desired action, such as making a purchase or filling out a form.
Return on Ad Spend (ROAS) by Campaign metric measures the revenue generated by an advertising campaign in comparison to the cost of running the campaign, showcased as a ratio. It helps to determine the effectiveness of a campaign by identifying which campaigns are delivering the best returns.
Impression Share by Ad metric measures the percentage of impressions your ad received out of the total number of impressions it was eligible to receive. It helps to understand how often your ad is shown compared to your competitors.
Quality Score by Campaign is a metric that rates the relevance and quality of ads within a specific campaign, based on factors such as ad relevance, landing page experience, and expected click-through rate. Higher scores indicate better ad performance and can result in improved ad placement and lower costs.