Spend by Ad is a performance metric in BingAds that displays the total cost of running individual ads. This metric helps advertisers to track and optimize their spending on specific ads for better ROI.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Spend by Ad using Databox, follow these steps:
This dashboard gives you an overview of all the key metrics in your Microsoft Advertising account
Impressions by Campaign is a metric that shows the number of times your ads were displayed to potential customers within a particular campaign. It provides insight into how frequently your ads are appearing to your target audience.
CTR by Ad Group is a metric in BingAds that measures the ratio of clicks to impressions for each ad group. It helps to determine the performance of individual ad groups by indicating the effectiveness of their ads in attracting clicks from potential customers.
The percentage of clicks that went to your ads. It is the share of the prospective customer's mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are.
Spend by Campaign is a metric that shows the amount of money spent on a specific advertising campaign in a given time period. It helps advertisers track and optimize their budget for better ROI.
The Conversion Rate by Campaign metric measures the percentage of clicks on an ad that result in a conversion. It helps advertisers understand which campaigns are driving the most valuable actions on their website.
The Conversion Rate by Ad Group metric measures the percentage of clicks on an ad that resulted in a desired action such as a purchase or sign-up. This metric helps identify which ad groups are most effective at driving conversions and can guide optimization efforts.
The Conversion Rate by Ad metric measures the number of conversions (such as purchases or sign-ups) generated by each ad, expressed as a percentage of the total clicks received by that ad.
Impression share by ad group is a metric that provides the percentage of times your ads were shown per ad group compared to the total number of times it was eligible to be shown in the search result pages.