Spend by Ad is a performance metric that displays the total cost of running individual ads. This metric helps advertisers to track and optimize their spending on specific ads for better ROI.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Spend by Ad using Databox, follow these steps:
This dashboard gives you an overview of all the key metrics in your Microsoft Advertising account
Clicks by Ad Group is a metric that measures the total number of times users clicked on ads within a specific ad group in a campaign during a given period of time.
The estimated percentage of impressions your ad did not receive due to issues with your ad ranking.
Conversions by Campaign measures the number of actions taken on your website, such as a purchase or sign-up, that resulted from a click on your campaign during a specified time period.
Conversions by Ad is a metric that measures the number of times an ad resulted in a desired action, such as a purchase, lead form submission, or phone call. It helps advertisers understand which ads are driving the most valuable actions.
The Average CPC (cost-per-click) is the average amount paid for each click on an ad, determined by dividing the total cost of clicks by the total number of clicks received.
The average cost-per-click (CPC) metric shows the average amount that an advertiser pays for each click on their ad, calculated on an ad group level. This helps to monitor and optimize campaigns to achieve better ROI.
Conversion Rate is a crucial metric that measures the percentage of website visitors who complete a desired action, such as making a purchase or filling out a form.
The Quality Score by Ad Group metric is a measure of the relevance and quality of your ads and keywords within a specific ad group. A higher score can lead to better ad placement and lower costs per click.