Spend by Ad is a performance metric that displays the total cost of running individual ads. This metric helps advertisers to track and optimize their spending on specific ads for better ROI.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Spend by Ad using Databox, follow these steps:
This dashboard gives you an overview of all the key metrics in your Microsoft Advertising account
Clicks by Ad is a metric that measures the number of times an ad is clicked by users, providing insight into the effectiveness of an ad in generating user engagement with the ad's content or page.
Impressions metric calculates the number of times an ad is displayed on search results or websites in network. It doesn't necessarily mean the ad is clicked or seen by a user.
CTR (Click-Through Rate) is the ratio of clicks to total impressions of an ad. It measures ad engagement and indicates how relevant the ad is to the intended audience.
CTR by Campaign is a metric that measures the click-through rate of ads within a given campaign. It indicates how effectively the campaign is engaging the target audience and whether the ads are relevant to users' search queries.
Cost per Conversion is a performance metric that measures the average cost incurred by an advertiser to achieve a desired action, such as a sale or lead. It helps assess the effectiveness and profitability of a marketing campaign.
Revenue by Ad Group is a metric that shows the total amount of revenue generated by each ad group. It helps advertisers understand which ad groups are driving the most revenue and optimize their campaigns for better ROI.
Impression Share by Ad metric measures the percentage of impressions your ad received out of the total number of impressions it was eligible to receive. It helps to understand how often your ad is shown compared to your competitors.
Quality Score by Campaign is a metric that rates the relevance and quality of ads within a specific campaign, based on factors such as ad relevance, landing page experience, and expected click-through rate. Higher scores indicate better ad performance and can result in improved ad placement and lower costs.