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Microsoft Advertising Cost per Conversion by Ad

Cost per Conversion by Ad is an advertising metric that determines the cost of driving a conversion or desired action by a user through a specific ad. This metric helps advertisers assess the effectiveness of their ad campaigns and optimize spending accordingly.

With Databox you can track all your metrics from various data sources in one place.

Cost per Conversion by Ad 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Cost per Conversion by Ad"?
Cost per Conversion by Ad is a metric that measures the amount of money spent per conversion generated by an ad. This metric enables advertisers to calculate the success of their ad campaigns by evaluating the return on investment (ROI) for each ad. By analyzing this metric, advertisers can determine which ads are generating the highest ROI and make adjustments to their campaigns accordingly. Lower cost per conversion means higher ROI, indicating that an ad is effective in driving customers to take a desired action such as making a purchase or submitting a lead form.
Example: A company that sells organic skincare products noticed that its Cost per Conversion by Ad was significantly higher for ads targeting men compared to women, prompting them to adjust their ad targeting strategy accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Cost per Conversion by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost per Conversion by Ad using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost per Conversion by Ad on the Performance screen
  6. 6
    Get Cost per Conversion by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost per Conversion by Ad
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Microsoft Advertising integration with Databox Track Cost per Conversion by Ad from Microsoft Advertising in Databox GET STARTED

General

  • Description
    Cost per Conversion by Ad is an advertising metric that determines the cost of driving a conversion or desired action by a user through a specific ad. This metric helps advertisers assess the effectiveness of their ad campaigns and optimize spending accordingly.
  • Category
    Advertising
  • Subcategory
    Conversions
  • Date Added
    2017-09-25

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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