The Cost per Conversion by Campaign metric is the amount spent on a particular campaign divided by the number of conversions attributed to that campaign. It indicates how much it costs to acquire a conversion for a specific campaign, making it easier to identify the most effective campaigns.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Cost per Conversion by Campaign using Databox, follow these steps:
Impressions by Ad is a metric that measures the number of times an ad was displayed on a search results page, a website or app. It indicates how many times a user has an opportunity to see an ad.
The percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions.
Conversions by Campaign measures the number of actions taken on your website, such as a purchase or sign-up, that resulted from a click on your campaign during a specified time period.
The Average CPC by Campaign metric represents the average cost per click (CPC) for each campaign in your account, calculated by dividing the total cost of clicks by the total number of clicks received for each campaign. This metric can help you to optimize your bidding strategy and allocate your budget effectively.
Spend by Ad is a performance metric that displays the total cost of running individual ads. This metric helps advertisers to track and optimize their spending on specific ads for better ROI.
Cost per Conversion by Ad is an advertising metric that determines the cost of driving a conversion or desired action by a user through a specific ad. This metric helps advertisers assess the effectiveness of their ad campaigns and optimize spending accordingly.
Conversion Rate is a crucial metric that measures the percentage of website visitors who complete a desired action, such as making a purchase or filling out a form.
The Conversion Rate by Ad Group metric measures the percentage of clicks on an ad that resulted in a desired action such as a purchase or sign-up. This metric helps identify which ad groups are most effective at driving conversions and can guide optimization efforts.