The Cost per Conversion by Campaign metric is the amount spent on a particular campaign divided by the number of conversions attributed to that campaign. It indicates how much it costs to acquire a conversion for a specific campaign, making it easier to identify the most effective campaigns.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Cost per Conversion by Campaign using Databox, follow these steps:
Impressions metric calculates the number of times an ad is displayed on search results or websites in network. It doesn't necessarily mean the ad is clicked or seen by a user.
The percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions.
The percentage of clicks that went to your ads. It is the share of the prospective customer's mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are.
The Average CPC (cost-per-click) is the average amount paid for each click on an ad, determined by dividing the total cost of clicks by the total number of clicks received.
The Spend metric refers to the amount of money spent by an advertiser on their campaigns over a specific period of time. It reflects the total cost of running ads, including clicks, impressions, and other costs associated with advertising on Bing.
The Conversion Rate by Ad Group metric measures the percentage of clicks on an ad that resulted in a desired action such as a purchase or sign-up. This metric helps identify which ad groups are most effective at driving conversions and can guide optimization efforts.
Return On Ad Spend (ROAS) is a metric that measures the amount of revenue generated by an ad campaign compared to the amount spent on it. It helps to determine the profitability of the campaign.
Impression share is the percentage of available impressions that your ads received. It measures the impact and visibility of your ads against competitors.