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Microsoft Advertising Cost per Conversion by Campaign

The Cost per Conversion by Campaign metric is the amount spent on a particular campaign divided by the number of conversions attributed to that campaign. It indicates how much it costs to acquire a conversion for a specific campaign, making it easier to identify the most effective campaigns.

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Cost per Conversion by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Cost per Conversion by Campaign"?
The Cost per Conversion by Campaign metric is a measure of the average cost incurred for each conversion generated by a particular campaign. It calculates the total cost of the campaign and divides it by the number of conversions generated. This metric helps in evaluating the effectiveness of a campaign in terms of generating conversions and helps in making decisions about which campaigns to continue or discontinue. It is an essential metric in determining the return on investment of a campaign and deciding on the allocation of budget for future campaigns.
Example: A local bakery wants to track the success of their Valentine's Day ad campaign. By monitoring the cost per conversion by campaign metric, they can see which ad sets bring in the highest number of paying customers, allowing them to adjust their marketing efforts accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Cost per Conversion by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost per Conversion by Campaign using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost per Conversion by Campaign on the Performance screen
  6. 6
    Get Cost per Conversion by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost per Conversion by Campaign
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Microsoft Advertising integration with Databox Track Cost per Conversion by Campaign from Microsoft Advertising in Databox GET STARTED

General

  • Description
    The Cost per Conversion by Campaign metric is the amount spent on a particular campaign divided by the number of conversions attributed to that campaign. It indicates how much it costs to acquire a conversion for a specific campaign, making it easier to identify the most effective campaigns.
  • Category
    Advertising
  • Subcategory
    Conversions
  • Date Added
    2017-09-25

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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