Impressions by Campaign is a metric that shows the number of times your ads were displayed to potential customers within a particular campaign. It provides insight into how frequently your ads are appearing to your target audience.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions by Campaign using Databox, follow these steps:
Clicks by Ad is a metric that measures the number of times an ad is clicked by users, providing insight into the effectiveness of an ad in generating user engagement with the ad's content or page.
CTR (Click-Through Rate) is the ratio of clicks to total impressions of an ad. It measures ad engagement and indicates how relevant the ad is to the intended audience.
The percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions.
The percentage of clicks that went to your ads. It is the share of the prospective customer's mindshare and buying intent you captured. You can use this performance metric to see where your growth opportunites are.
The Average CPC by Campaign metric represents the average cost per click (CPC) for each campaign in your account, calculated by dividing the total cost of clicks by the total number of clicks received for each campaign. This metric can help you to optimize your bidding strategy and allocate your budget effectively.
The Conversion Rate by Campaign metric measures the percentage of clicks on an ad that result in a conversion. It helps advertisers understand which campaigns are driving the most valuable actions on their website.
The Conversion Rate by Ad Group metric measures the percentage of clicks on an ad that resulted in a desired action such as a purchase or sign-up. This metric helps identify which ad groups are most effective at driving conversions and can guide optimization efforts.
The Conversion Rate by Ad metric measures the number of conversions (such as purchases or sign-ups) generated by each ad, expressed as a percentage of the total clicks received by that ad.