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Microsoft Advertising Conversion Rate by Campaign

The Conversion Rate by Campaign metric measures the percentage of clicks on an ad that result in a conversion. It helps advertisers understand which campaigns are driving the most valuable actions on their website.

With Databox you can track all your metrics from various data sources in one place.

Conversion Rate by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Conversion Rate by Campaign"?
The Conversion Rate by Campaign metric measures the percentage of clicks on your campaign that resulted in a desired action, such as making a purchase or signing up for a newsletter. This metric helps you determine which campaigns are performing the best in terms of driving conversions. By analyzing this metric, you can adjust your campaign strategy accordingly to improve conversion rates and maximize your return on investment (ROI).
Example: Campaign A had a conversion rate of 5%, resulting in 50 conversions, while Campaign B had a conversion rate of 8%, resulting in 80 conversions.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Conversion Rate by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Conversion Rate by Campaign using Databox, follow these steps:

  1. 1
    Connect Microsoft Advertising that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Conversion Rate by Campaign on the Performance screen
  6. 6
    Get Conversion Rate by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Conversion Rate by Campaign
Microsoft Advertising integration with Databox Track Conversion Rate by Campaign from Microsoft Advertising in Databox GET STARTED

General

  • Description
    The Conversion Rate by Campaign metric measures the percentage of clicks on an ad that result in a conversion. It helps advertisers understand which campaigns are driving the most valuable actions on their website.
  • Category
    Advertising
  • Subcategory
    Conversions
  • Date Added
    2017-09-25

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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