Impressions by Ad is a metric that measures the number of times an ad was displayed on a search results page, a website or app. It indicates how many times a user has an opportunity to see an ad.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions by Ad using Databox, follow these steps:
Clicks by Ad Group is a metric that measures the total number of times users clicked on ads within a specific ad group in a BingAds campaign during a given period of time.
CTR (Click-Through Rate) is the ratio of clicks to total impressions of an ad. It measures ad engagement and indicates how relevant the ad is to the intended audience.
CTR by Campaign is a metric that measures the click-through rate of ads within a given campaign on BingAds. It indicates how effectively the campaign is engaging the target audience and whether the ads are relevant to users' search queries.
How often your ad was in the first position of all results, as a percentage of your total impressions.
The estimated percentage of impressions your ad did not receive due to issues with your daily or monthly budget.
The average cost-per-click (CPC) metric shows the average amount that an advertiser pays for each click on their ad, calculated on an ad group level. This helps to monitor and optimize campaigns to achieve better ROI.
Spend by Ad is a performance metric in BingAds that displays the total cost of running individual ads. This metric helps advertisers to track and optimize their spending on specific ads for better ROI.
Impression share is the percentage of available impressions that your ads received. It measures the impact and visibility of your ads against competitors.